Golden Finance reported that Notcoin founder Sasha Plotinov stated that various companies and projects, big and small, are trying to replicate Notcoin's successful model, including Binance. Plotvinov estimates that the customer acquisition cost for a company (like a trading platform) is between $10 and $15. However, through Telegram mini-games, this cost can be significantly lower than $1. This is not only attractive to companies but also makes the competitive environment fairer to some extent. Plotvinov indicated that the play-to-earn gaming model is unsustainable, as players are motivated to play games to make money rather than because they enjoy playing games. With this in mind, Notcoin has been attempting to diversify, including the release of a new type of Telegram game called 'Lost Dogs' in August.