Written by Alex Liu, Foresight News
Sui has been very popular recently and has been making frequent ecological moves.
Recently, 6degrees, a Web3 AI word-of-mouth marketing platform invested by Sui development company Mysten Labs, announced that it will soon be launched simultaneously with its first brand event. Mysten Labs forwarded the news and highly praised it, saying that "6 Degrees provides support for trustworthy and efficient recommendation and new marketing activities, and is subverting the $15 billion word-of-mouth marketing industry."
Whatâs so special about it and how does it relate to AI and blockchain?
Word of mouth marketing
Letâs start with word-of-mouth marketing.
In a hyperconnected world, brands are constantly searching for the most effective ways to reach new customers. Amid the noise of traditional advertising, one method always stands out: personal invitations and referrals.
According to a Nielsen study, 92% of consumers trust recommendations from friends and family more than any other type of advertising. This trust translates into action â referred customers are four times more likely to make a purchase. Additionally, these customers have a 37% higher retention rate, making referrals not only the most effective but also the most cost-effective customer acquisition strategy.
Pain points of current recommendation systems
Although effective, current referral and acquisition campaigns still have many problems:
Siloed Systems: Most campaigns run in silos, lacking integration with other platforms and channels.
Unfair implementation: Lack of transparency in how referrals are recorded and rewarded, leading to mistrust.
Poor user experience: Thereâs a layer of friction at every step of the process: complex sign-ups, hard-to-navigate interfaces, unclear reward systems discourage engagement.
Trust deficit: A Trustpilot survey found that 49% of consumers are skeptical of new customer acquisition campaigns, viewing them as gimmicks or even Ponzi schemes.
These challenges stem from a fundamental flaw: the need to trust intermediaries who may not always act in the best interest of the user. 6 Degrees aims to harness the power of word-of-mouth marketing to create a seamless, trusted platform that benefits consumers and brands.
6 Degrees Platform
6 Degrees has developed a platform to solve the above problems:
Seamless integration across channels: Whether through a messaging app, web interface or digital wallet, whenever a referral is made, 6 Degrees does business, online or offline.
Ensures unquestionable transparency: By leveraging Sui blockchain technology, 6 Degrees records invitations and paid commissions on-chain, providing an immutable and transparent record.
High-Performance Analytics Platform: 6 Degrees uses analytics-enabled links to attribute and record conversion performance on the Sui blockchain. This creates a transparent and trusted word-of-mouth performance analytics layer, enabling brands to accurately predict campaign performance and participants to trust commission payouts.
Provides an intuitive user experience: 6 Degreesâ user-friendly design ensures that anyone can easily make and track referrals. This is based on ZKLogin, which makes creating a blockchain wallet as easy as logging in with familiar web accounts, such as Google and Facebook.
Protecting User Privacy: 6 Degrees allows commissions to be accurately tracked and rewarded on the Sui blockchain while maintaining user anonymity.
How it works
Create: Use the platform to set up referral and new customer acquisition campaigns in minutes
Activate: Deploy your marketing campaigns with AI-driven incentives to motivate customers to share your brand.
Tracking: Use blockchain-backed verification to record every referral and reward distribution.
Optimize: Use AI insights and analytics to continuously improve marketing campaigns to maximize ROI.
It can be concluded that 6 Degrees is built on the Sui blockchain, conducts word-of-mouth marketing through AI-driven marketing activities and analysis platforms, and benefits from transparent information on the chain for recommendation records and reward distribution, building trust between customers and merchants.
6 Degrees will also offer an AI conversational assistant, further leveraging the latest technology while embracing AI storytelling.
How to participate
6 Degrees is not officially launched yet. You can register for the waitlist at https://www.6degrees.co/demo to get priority access after it goes online.
Vision and industry potential
6 Degreesâ vision is to democratize word-of-mouth marketing, allowing users to:
Easily recommend products and services: Easily share your favorite brands with your network.
Get fair recognition and rewards: Get transparent and fair compensation for your impact.
For brands, this means leveraging true customer advocacy, leading to higher conversion rates and more loyal customers.
The word-of-mouth marketing industry is worth more than $15 billion globally, but it is plagued by inefficiency and mistrust. By bridging the gap between real-life recommendations and digital platforms, 6 Degrees is taking the first step to disrupting the industry.
