The company’s early public-facing AI efforts were reportedly limited, causing anxiety among its executives.
On October 23, Apple is increasing its investment in artificial intelligence, investing $1 billion in artificial intelligence development each year.
The company appears to be responding to the market’s perception that it lags behind rivals in this regard. A source told Bloomberg that Apple executives are dealing with “a lot of anxiety” about the issue, adding that the company’s existing policy is “considered internally to be a pretty big misstep.”
The new AI initiative is currently led by three Apple executives. John Giannandrea, the company's senior vice president of machine learning and AI strategy, leads a team responsible for developing the underlying technology of the AI system. His team also revamped Apple's digital assistant Siri to use the new AI.
Craig Federighi serves as Apple's senior vice president of software engineering, where he leads a team working to add artificial intelligence capabilities to iOS. His team's work will also help integrate AI with the company's Siri, messaging, and Xcode apps.
Eddy Cue, senior vice president of internet software and services, leads another team that, according to Bloomberg, is simply working to add AI capabilities to "as many apps as possible," including Music, Pages, Keynote, and customer service apps.
Apple's existing AI efforts are limited
Apple has previously acknowledged that generative AI is an integral part of many of its products. However, most of these applications are limited to individual features, such as autocorrect, speech transcription, and error detection.
The company has yet to release a publicly available AI assistant that could compete directly with popular chatbots like ChatGPT, Google Bard, and Microsoft Bing. However, Apple's equivalent chatbot, Ajax, is currently only used internally by the company. #人工智能 #苹果