PANews reported on September 5 that Ki Young Ju, founder and CEO of CryptoQuant, posted on the X platform that since the invention of the Internet, the impact of social media on the financial market has become increasingly "religious". Elon Musk's Tesla, Satoshi Nakamoto's Bitcoin, and various crypto communities are typical examples. Investors must now pay attention to the impact of social media on investment decisions. When evaluating a listed company or token project, it is necessary to consider whether there is an influential so-called "prophet" on social media and how strong the beliefs of its followers are. Companies are also rushing to enter social media, but most have failed to attract followers. Especially in the crypto field, if internal efforts to expand influence fail, they may hire opinion leaders (KOLs) externally to create false beliefs, and only very few projects have succeeded in this regard.