Lamborghini unveiled the Fast ForWorld platform, developed in partnership with Animoca Brands, featuring interoperable digital supercars for web3 gaming.

Italian sports car manufacturer Lamborghini, alongside NFT investor Animoca Brands is launching a web3 venture featuring interoperable digital supercars for gaming, marking Lamborghini’s first blockchain-based initiative.

In an Oct. 2 blog announcement, Animoca said the so-called Fast ForWorld platform will allow users to “experiment, play, interact, and collect digital collectibles while being rewarded for their engagement.” Set to launch on Nov. 7, Fast ForWorld will introduce digital car collectibles that can be bought, sold, and used in other games, which are part of Animoca’s Motorverse.

“These super sports cars will be introduced as interoperable digital assets, accessible across multiple gaming platforms from launch, including Torque Drift 2, REVV Racing, the Motorverse Hub, and Fast ForWorld’s proprietary experience.”

Animoca Brands

The platform, developed by Gravitaslabs, an Animoca Brands subsidiary, will also feature a 3D wallet for users to store and interact with their digital items.

Lamborghini dives deeper into web3 realm

The latest collaboration continues Lamborghini’s exploration of blockchain-based projects. In 2022, the luxury carmaker partnered with NFT PRO and INVNT to release a series of non-fungible tokens showcasing its iconic vehicles. The “Road Trip NFT” project, which ran until March 2023, featured monthly NFT collections tied to different locations, each available for a limited time.

At that time, Christian Mastro, Lamborghini’s marketing director, described NFTs as a “new exclusive, unconventional proposal” and a “new form of expression for new generations.” Additionally, Lamborghini made headlines when RM Sotheby’s auctioned the last Lamborghini Aventador LP 780-4 Ultimae Coupé, paired with a one-of-one NFT, marking a crossover between physical luxury and the world of tokenized assets.

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