How do these scams originate?

AI and Deepfake scams can manifest themselves in a variety of ways. Below are some of the most common methods used by scammers:

Impersonation

Attackers can create fake videos or audio that mimic a specific person, such as a company executive, government official, or even a family member. These fake contents are used to convince others to perform fraudulent actions, such as money transfers or disclosure of confidential information.

Financial scams

In the financial realm, Deepfakes can be used to carry out sophisticated scams. A notable example is voice cloning to make phone calls requesting money transfers. Scammers create a convincing replica of the voice of a trusted executive or employee and ask recipients to make urgent financial transactions.

Information manipulation

Attackers can create and distribute false information, including videos and audio, to:

Manipulate public opinion.

Cause reputational damage.

Sow chaos.

These attacks can be particularly effective in times of crisis or elections, where false information can influence important decisions.