Worldcoin Introduces Enhanced World ID 2.0 with Broad Application Integration
Worldcoin recently unveiled World ID 2.0, an updated version of its identity verification feature. This new release, announced on December 12, expands its functionality by integrating with major platforms such as Shopify, Mercado Libre, Reddit, and Telegram.
These integrations allow users to verify their identity on these platforms, enhancing security and user experience.
Building on existing integrations with Discord, Talent Protocol, and Okta’s Auth0, World ID 2.0 introduces multiple levels of authentication, from 'lite' to 'max.' This variety caters to different security needs across applications, allowing users to share only the necessary amount of information. High-security applications might require orb-verified IDs, while others focused on convenience might accept a 'Device Auth' ID linked to the user's mobile phone.
A key aspect of this update is its application in e-commerce, particularly for Shopify stores. Store owners can now set the desired level of humanness verification for activities like coupon redemption, with options ranging from device verification on smartphones to the more secure orb-verified level.
Worldcoin asserts that these new features will significantly reduce losses due to fraudulent activities like return fraud and bot interference, commonly affecting retailers. According to a report, these issues cost retailers around $100 billion annually.
World ID 2.0 aims to tackle this problem by providing robust verification without compromising users' personal data.
The highest level of security in World ID 2.0, involving iris scanning for a zero-knowledge proof, has stirred controversy. Critics express concerns about potential biometric data leaks.
However, Worldcoin maintains that it only stores the proof of the iris scan, not the scan itself, ensuring user privacy and security. This development marks a significant step in digital identity verification, blending security, convenience, and user privacy.
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