CoinEx CEO Yang Haipo is a veteran leader in the encryption industry, known for his deep technical expertise and pioneering spirit. He graduated from Northwestern Polytechnical University majoring in mathematics and held important positions at Tencent and Futu Securities before entering the Bitcoin field. While serving as the technical director of Zeus Technology, he switched from mining hardware to founding ViaBTC. In the past few years, he expanded his territory to create CoinEx, Coinex Wallet, CoinEx Smart Chain and ViaBTC Capital, creating a comprehensive international platform.
As a market-tested exchange with seven years of experience, CoinEx stands out in the highly competitive market, providing a rich and high-quality asset selection and establishing a solid and large global user base.
Recently, CoinEx has shown significant growth and was named by the media as one of the top cryptocurrency exchanges of 2024. Their platform strategy and their native token CET have attracted considerable attention, making them a potential dark horse in future exchange competition.
In an exclusive interview with BeInCrypto, Yang Haipo shared his entrepreneurial journey, the challenges he faced, and the values that drive the company's vision and future development plans.
Looking back, how have you changed personally and professionally since starting your business? What key factors do you think have contributed to your professional success?
The crypto industry has really changed the trajectory of my life. I come from a technical background, and before I started my own business, I loved technology and loved delving into code and technical details. However, now as the CEO of CoinEx, I need to focus not only on technology, but also on business operations and market strategies.
Additionally, I now get to lead a diverse and talented team. Team management and leadership have become an important part of my daily work. I need to think about how to motivate team members, delegate tasks, resolve conflicts, and build a culture of trust and collaboration within the team. I face many key decisions involving product direction, market expansion, etc., which require a leader's keen market sense and decision-making ability.
It is gratifying that I can realize my abilities and value in this wave. From the past to now, I have always been curious about cutting-edge technologies and trends, and this has never changed. It is this curiosity and passion for research that enables me to create excellent products and build a successful company.
How have the opportunities and risks in the crypto industry evolved over the years you’ve been involved? How do you view them?
Over the past decade, we have clearly witnessed the legendary opportunities and wealth myths created by the crypto industry. In the early days of the industry, it was full of stories of grassroots success and money-making machines. Many ordinary people achieved financial freedom and became billionaires through cryptocurrency. This phenomenon not only attracted a large number of individual investors, but also attracted the attention of institutional investors and the traditional financial community, accelerating the development of the entire industry.
However, at the same time, we have also seen many examples of financial collapse and wealth disappearing overnight. The high volatility and uncertainty of the cryptocurrency market means that investors can experience huge changes in wealth in a short period of time. These events remind us that emerging industries will inevitably go through complex and unstable stages in their early development stages. The crypto industry faces many challenges and risks due to a variety of factors such as different development stages, human nature, regulation and adoption barriers.
But these risks and challenges do not characterize the entire industry. We believe that through technological innovation, compliant operations, and user education, the crypto industry has huge potential and a bright future. As technology continues to advance, the regulatory environment gradually improves, and the public’s understanding of cryptocurrencies deepens, the market will become more stable and mature. CoinEx is committed to helping users better respond to market changes, seize opportunities, and achieve long-term growth by providing a safe and reliable trading platform.
As you manage CoinEx for seven years and CoinEx is making steady progress, can you share some key experiences?
As an established exchange with 7 years of market experience, professionalism, dedication and rigorous attitude are the cornerstones of our success. These principles are deeply rooted in every aspect of our operations, including development strategy, team building, product design, technical logic and user services. CoinEx strives for excellence in all areas to ensure that our platform always leads the industry in terms of security, stability and performance.
For example, we are committed to providing users with the most professional products and the simplest trading experience. We deeply research and analyze user needs, provide content that meets these needs, and follow the "good, fast, and complete" listing principles. We carefully select high-quality projects and simplify the trading process so that both novice and experienced traders can easily operate the platform.
This approach, in turn, has allowed us to build a broad network of market resources and excellent partners. We work with top global projects and service providers to provide a wide range of products and services, ensuring that every partner can bring tangible value to users. In addition, our global strategy and professional execution team are key to our success in the international market. We develop localized strategies for each region, flexibly adapting to local regulatory requirements and market changes, thereby increasing the influence and recognition of our brand.
In addition, CoinEx has always emphasized maintaining an innovative spirit, staying at the forefront of the industry, and holding ourselves to the highest standards. This approach enables us to maintain our leading position in a highly competitive market and continuously create new value for our users.
Could you please share some of the achievements of CoinEx over the years? Are there any milestones or statistics that you are particularly proud of?
First, the growth in the number of users is one of our proudest achievements. Since its establishment in 2017, CoinEx's user base has expanded to 10 million registered users from more than 200 countries and regions around the world. This shows that our platform and services have gained wide recognition and trust around the world.
Secondly, we have also performed very well in terms of trading volume and market share. Since its inception, CoinEx has maintained a steady growth in trading volume and has made significant breakthroughs in market share. Our spot trading, leveraged trading, and contract trading platforms have all occupied an important position in the industry, with daily trading volumes reaching billions of dollars. These data not only reflect our market influence, but also prove that users have a high degree of trust in our platform.
In terms of cryptocurrency listings, CoinEx has listed over 1,200 assets, covering hot areas from Layer-2, modularity, parallel EVM to Solana ecosystem, AI, DePIN, and meme coins. CoinEx is often one of the first platforms to list the hottest tokens, which can effectively meet the trading needs of users and allow them to enjoy the early dividends brought by new tokens. Many high-quality projects have been prioritized by CoinEx before they are listed on other major exchanges, allowing our users to seize the peak growth opportunities of these hot tokens. Although we emphasize comprehensive listings, we also maintain a cautious and meticulous attitude and strive to provide users with the best investment opportunities. We ensure that each new token is strictly reviewed and evaluated to provide users with a safe and reliable trading option.
We have also achieved important milestones in terms of technological innovation. The CoinEx team has always focused on improving platform performance and security, and has launched a series of forward-looking and innovative products and services. For example, we were one of the first to launch trading products based on the AMM (Automated Market Maker) mechanism, which improved users' trading experience and market liquidity. In addition, we are also actively exploring and innovating in the fields of blockchain technology, DeFi and NFT, and have launched a number of innovative projects and solutions.
In terms of compliance operations, CoinEx actively embraces regulation and works closely with regulators around the world to ensure that our operations are legal and compliant. We have obtained compliance licenses and certifications in many countries and regions, providing users with a safe and reliable trading environment. This not only enhances our international reputation, but also lays a solid foundation for our further expansion in the global market.
Looking ahead, what are the top goals for CoinEx? How do you plan to make the exchange stand out in a competitive market?
Our goal is very clear, to build a reliable and professional cryptocurrency trading platform. The principle of "user first" guides every decision, innovation and action we make. If the past seven years have been about laying a solid foundation for us, then we are now in an extremely stable position, mature in terms of user base, global structure, currency listing strategy, operating model, and technical support. In the next few years, I believe we will experience significant growth, with significant improvements in CET, market ranking and brand awareness. I can outline several major future initiatives:
We will continue to invest heavily in the research and development of blockchain technology and platform performance to improve the security, stability and efficiency of our trading system.
We will actively cooperate with regulators around the world to ensure that our operations are legal and compliant. By obtaining more compliance licenses and certifications, we aim to strengthen users' trust in our platform.
We will continue to allocate resources and efforts to expand the CoinEx ecosystem and broaden the use cases of CET, increase its market demand and liquidity, and ensure that CET can continue to grow in the future.
We will launch more incentive programs to encourage users to actively participate in the development of the platform, promote the healthy growth of the CoinEx ecosystem, and strive to achieve longer-term user recognition and engagement.
Brand building and marketing will be key tasks in the coming years. We will increase marketing efforts through more systematic and efficient localized operations, innovative online and offline activities, joint brands, sponsorship of large-scale events and other channels to convey CoinEx’s brand value and enhance our visibility and reputation.
We will further consolidate our market position and cooperate with top projects and institutions in the industry.
We noticed that CoinEx is involved in sponsoring large-scale events and global charity activities. How do you understand CoinEx's brand spirit and corporate responsibility? What contributions do these efforts make to the crypto industry and CoinEx itself?
As I mentioned before, we always run CoinEx with rigor, focus, and responsibility, and we are committed to long-termism. This mentality permeates every aspect of CoinEx.
In terms of charity, CoinEx is one of the most committed companies in the crypto industry. CoinEx has always been adhering to the principle of "Tech for Good", aiming to use blockchain technology and resources to help those in need. We have initiated and participated in multiple charity projects, from donating medical supplies to supporting educational initiatives, covering many countries and regions around the world. It is worth mentioning that the establishment of the CoinEx Charity Foundation marks a further deepening of our commitment to charity. Through this platform, we hope to carry out charitable activities systematically and continuously to help more people in need.
For example, we responded quickly to the COVID-19 pandemic and natural disasters, providing emergency supplies and financial support to help rebuild the affected areas. CoinEx Charity has launched multiple education support projects to help students in underdeveloped areas get better educational resources. We donated books, school supplies, and scholarships to help students complete their studies and change their lives.
For example, we have established scholarship programs in several African countries to support outstanding but financially disadvantaged students to pursue higher education. We also work with multiple environmental organizations to fund projects such as reforestation and ocean cleanup, and promote the transition of the cryptocurrency mining industry to renewable energy.
When it comes to sponsoring large-scale events, we believe that the spirit of sports is highly consistent with the spirit of cryptocurrency, such as perseverance, innovation, and self-transcendence. Therefore, CoinEx actively participates in sponsoring various sports events to promote cryptocurrency culture and establish closer ties with global users. We sponsor multiple international events, including international marathons, the 2024 Chinese Professional Baseball League (CPBL) All-Star Game, e-sports events such as "League of Legends" and "Dota 2", and multiple international blockchain summits and forums, aiming to promote exchanges and cooperation in blockchain technology.
CoinEx not only focuses on cryptocurrency trading, we also actively fulfill our corporate social responsibility. By supporting initiatives in the fields of sports, education, pandemic relief, and environmental protection, we hope to show through our actions that we are truly a long-term development platform. We also hope that through our efforts, everyone will realize that the crypto industry can bring positive changes and make meaningful contributions to society.
CET (CoinEx Token) is currently considered by some market experts as a token with significant growth potential, what are your thoughts on this?
The fact that people hold such a view shows that they have a fairly deep observation of us. I hope that CET holders have a deep sense of identification with CoinEx. Holding CET not only reflects its price potential, but also represents a deeper judgment based on long-term observation and analysis, recognizing the long-term development of the platform.
CET is not just the native token of the exchange or the core token of our platform, it is also a symbol of our commitment to users and an important tool to connect and motivate users. By holding and using CET, users can enjoy a variety of exclusive benefits and discounts, such as transaction fee reductions, VIP privileges, and priority opportunities to participate in platform activities. These benefits not only enhance the user experience, but also enhance their sense of belonging to the platform. We hope that CET holders can see that they are not just users of the platform, but also important members of our community, growing with us.
We firmly believe that there is a mutually empowering relationship between CET holders and CoinEx. By participating in platform activities and using CET, holders enhance our ecosystem, while CoinEx provides more value and opportunities to CET holders through continuous improvement and innovation. This mutually empowering relationship is the key to our success and the foundation for our common growth.
Currently, CoinEx retains a portion of CET tokens, mainly for team incentives and marketing. CoinEx has no plans to sell these CET tokens on the open market. This position not only emphasizes our confidence in the long-term growth of CET and CoinEx, but also demonstrates our commitment to the user community. We will continue to invest resources and energy to expand CET's application scenarios, increase its market demand and liquidity, and ensure that CET can achieve continued growth in the future. This potential will gradually be recognized and verified by the market.
What do you think is the most important consideration for investors today when making investment decisions?
In our industry, it is difficult not to be tempted by short-term profit opportunities, but this does test the talent and professional judgment of investors. Although there may be high-risk, high-return investment cases on an individual level, such investments often lack stability in the long run. Investment decisions are a complex and important task, and investors need to consider many factors.
First of all, fundamental analysis is the basis of investment decisions. Investors need to thoroughly understand the fundamentals of the project, including team background, technical strength, business model and market potential. In addition, factors such as the project's position in the industry, competitive advantages, market trends, macroeconomic environment and changes in regulatory policies need to be considered. These considerations will help investors better predict market trends and make wise investment decisions.
Although the cryptocurrency market is subject to short-term fluctuations, projects with strong fundamentals and good market prospects are more likely to deliver significant returns in the long term. Investors need to be patient, avoid being swayed by short-term market fluctuations, and firmly believe in the long-term value of their investments.
This year has ushered in a bull market. As an industry insider, what do you think of the overall development of the crypto market and the Web3 industry this year?
The crypto market has shown remarkable resilience this year and we have indeed witnessed an exciting bull run. Not only are major cryptocurrencies like Bitcoin and Ethereum experiencing significant gains, the market as a whole is also experiencing significant growth. The emergence of many new projects has injected great vitality into the market and created abundant investment opportunities. Rapid advancements in technology and widespread user participation are key factors driving this bull run.
The development of the Web3 industry is also worth paying attention to. This year, we have seen many Web3 applications based on blockchain technology gradually mature. Whether in finance, art, entertainment or social media, Web3 has demonstrated its huge potential.
Changes in the regulatory environment and the entry of institutional investors are also important drivers of market growth this year. More and more countries have adopted a more open and supportive attitude towards cryptocurrencies and blockchain technology, and established a relatively clear regulatory framework to ensure the healthy development of the market. At the same time, the influx of institutional investors has not only brought more capital and resources, but also improved the stability and maturity of the market.
In your opinion, what are the biggest barriers to cryptocurrency adoption? How can companies like CoinEx help overcome these barriers?
In my opinion, there are three main obstacles to the popularization of cryptocurrencies: complex technical barriers, regulatory uncertainty, and the public's awareness and acceptance of cryptocurrencies.
First, complex technical barriers are one of the main obstacles to the popularization of cryptocurrency. For many novice users, understanding blockchain technology, wallet management, and trading operations is quite challenging. CoinEx is committed to lowering these technical barriers and helping users get started more easily by providing easy-to-use products and services.
Secondly, regulatory uncertainty is another important obstacle to the popularization of cryptocurrencies. Different regulatory policies in different countries make users feel worried. CoinEx actively cooperates with global regulators to ensure that our operations are legal and compliant. Through transparent operations and strict security measures, we provide users with a safe and reliable trading environment, thereby enhancing their trust in cryptocurrencies.
Finally, the public's awareness and acceptance of cryptocurrency still needs to be further improved. Many people still have misunderstandings about cryptocurrency or lack sufficient understanding of it. CoinEx educates and promotes through various channels to help users better understand cryptocurrency and the technology behind it. We regularly hold online and offline events, publish educational content and market analysis reports, and help users grasp the latest industry trends and investment knowledge.
In addition, I would like to emphasize the importance of trust in gaining user confidence. Trust needs to be built on a solid foundation and take the right approach. Users will judge a platform based on whether it is safe, professional, easy to use, and reliable. This is also the direction CoinEx has been working towards in the past, and we will continue to move towards this goal in the future. If more companies choose to operate with integrity, provide truly valuable and differentiated products and services, and commit to building an industry ecosystem in the long term, they will gradually win the trust and recognition of users, thereby promoting the long-term development and popularity of cryptocurrency.
Yang Haipo's story is one of growth from a technical background to leading a global crypto exchange. He built CoinEx by focusing on innovation, strategic decision-making, and prioritizing user needs. Yang Haipo's emphasis on integrity, compliance, and long-term value creation has kept CoinEx at the forefront in the face of challenges and market changes. Looking ahead, Yang Haipo remains committed to expanding the CoinEx ecosystem while maintaining a clear vision and tenacity in navigating the complexities of the crypto space.
Running an exchange is challenging, and managing one successfully over the long term is even more difficult. Especially in the ever-changing crypto industry, CoinEx’s unwavering commitment to doing things right over the long term and creating value for the industry, users, and the public makes its rise inevitable.
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