Author: Grapefruit, ChainCatcher
Editor: Marco, ChainCatcher
The booming development of multi-chain and Layer2 ecology has brought more choices to users and developers, but it has also made the problem of liquidity fragmentation between networks more and more serious. However, whether users, LPs or DEX project parties, they are in urgent need of an efficient solution to mobilize global liquidity on multiple chains.
Orderly Network, a cloud liquidity infrastructure covering the entire chain, is reshaping the cross-chain trading experience of DeFi users with its innovative liquidity sharing concept. By integrating the liquidity of assets across the entire chain, DEX platforms or products with liquidity needs can solve the deep and cross-chain problems caused by liquidity fragmentation in one stop.
Founder Ran Yi has repeatedly emphasized in public that Orderly Network is not a DEX, but a liquidity infrastructure serving DEX-like products. It provides users with a set of plug-and-play liquidity solutions that can easily integrate liquidity, lower the development threshold, and make the DeFi trading experience as efficient and smooth as on the CeFi platform.
On August 16, Orderly Network announced the completion of a US$5 million strategic round of financing, with participating investors including OKX Ventures, Manifold Trading, Nomad Capital, etc.
Raised US$25 million to create “CME in the Web3 field”
"Orderly Network was created in 2022. The original plan was to create the "dYdX" contract derivative (Perp DEX) on the Near chain. However, due to the development of multiple chains, DEX needs to solve the problem of cross-chain liquidity. Therefore, Orderly Network does not want to be limited to being a DEX. It hopes to be an infrastructure that serves DEX to achieve multi-chain shared liquidity and make the user trading experience of DeFi as smooth as that of the CeFi platform." Founder Ran Yi said in a public interview.
Orderly Network is not a DEX, but a full-chain liquidity infrastructure serving DEX products. By aggregating the liquidity of various market participants such as market makers, brokerage agents, LPs, etc., developers can build DEX, decentralized contracts and derivatives that can compete with existing CeFi platforms in terms of liquidity and user experience.
This is mainly determined by the background of the Orderly Network team. Its founding team has rich experience in crypto market makers, exchanges and public chains. Founder Ran Yi was a partner of the well-known crypto quantitative market maker Kronos Research, and participated in the creation of the liquidity network WOO Network, which promoted the development of the DeFi product Woofi. He also had more than ten years of experience in traditional finance and is a true cross-industry player in TradeFi and Web3.
Since its creation, Orderly Network has received real financial support from multiple top crypto capitals. It has raised funds three times and has accumulated a total of US$25 million.
In addition to the recent $5 million strategic round of financing, Orderly Network also received $20 million in investment from well-known institutions such as Pantera, Sequoia China, Laser Digital, Dragonfly and Jump during its seed round of financing.
In March last year, it completed a new round of strategic financing with a valuation of US$200 million. The investment institutions included CoinDCX Ventures and others. The specific amount of financing has not been disclosed yet.
In the DeFi field, liquidity has always been the foundation of the DeFi protocol. Currently, the usual way for DeFi protocols to obtain liquidity is to use Token incentive policies to attract LPs and maintain liquidity.
However, with the development of multiple chains, liquidity fragmentation has been plaguing the development of DeFi applications. This is not only reflected in the division between applications within a single chain ecosystem, but also in the more serious isolation between different chains, resulting in the market being divided into multiple relatively independent ecosystems. It is difficult for funds and transaction data to move freely between them, which in turn limits the overall efficiency and depth of the market. It also makes the trading experience of DeFi users not friendly enough. Users need to frequently switch between different platforms and chains to conduct transactions, and the process is complicated and time-consuming.
Because of this, most user transactions currently remain on the CeFi platform. How DEX products can unify and coordinate the funding pools of multiple chains, improve the depth of liquidity, and make the trading experience of DeFi products as smooth and efficient as the CeFi platform is its primary task. Orderly Network hopes to help users solve problems from DEX product development to liquidity in one stop.
Founder Ran Yi has publicly stated many times that in the traditional financial field, the Chicago Mercantile Exchange (CME) Group brings together major securities brokers to provide an efficient matching trading market for both parties of securities transactions, acting as a centralized liquidity source and the final delivery and clearing role. The vision of Orderly Network is to build a CME in the Web3 field.
Orderly Network is an order book design, which means that the pages of DEX or contract products built on it are the same as CEX and support limit order transactions.
Unlike common cross-chain liquidity infrastructure, Orderly Network creates a unified full-chain liquidity ecosystem by integrating transaction order information on different chains into a unified on-chain order book, and combines the best features of CEX and DEX, thereby improving transaction efficiency, providing deeper liquidity, and smaller spreads.
The specific operation process is that Orderly Network realizes the asset transaction process through three main functions: asset vault, order matching engine, and settlement layer.
Simply put, Brokers can submit user-initiated transactions to Orderly Network; the order matching engine is responsible for transaction matching, which collects all transaction information submitted by agents; after the order is matched, the information and data will be uploaded to the settlement layer for settlement, and the settlement layer will transfer the final data to the fund library to update the user's account balance.
Among them, the settlement layer Orderly Chain is the core product of the Orderly Network's full-chain infrastructure, responsible for cross-chain data information transmission, transaction settlement and ledger data recording.
Orderly Chain is an application chain built on the OP Stack stack. It also applies Celestia's data availability and integrates LayerZero's cross-chain technology. The integration of these technologies enables Orderly Network to truly realize multi-chain liquidity sharing.
In summary, Orderly Network provides DEX, market makers, and various economic agents (Brokers) with Lego-like creation tools related to DEX and perpetual protocols. It also solves the problem of dispersed liquidity between chains by providing a unified order book and liquidity, and performs unified execution and settlement, thus greatly improving the user trading experience of DeFi.
Compared with TradFi, Orderly Network’s unified order book liquidity is similar to the Chicago Mercantile Exchange (CME), while the settlement layer Orderly Chain is more like a decentralized CME Clearing, combining the capital efficiency of CeFi and the liquidity of DeFi.
Plug-and-play "shared liquidity central kitchen" allows everyone to create a DEX
As a full-chain liquidity infrastructure, Orderly Network mainly provides back-end services for DEX products, including the development of SDKs, liquidity APIs and other products for DEX platforms. It supports anyone to create spot, contract and derivative DEX based on this, and can also share its aggregated full-chain liquidity.
It is reported that it only takes a few hours to build a DEX platform using Orderly Network's SDK-related components. Developers only need to prepare interactive pages for C-end users. As for subsequent transaction data, business logic, and asset liquidity issues, Orderly Network will solve them all.
Ran Yi, founder of Orderly Network, explained to ChainCatcher that Orderly is building a liquidity cloud infrastructure covering the entire chain, or more directly and simply, a "liquidity central kitchen". In the catering industry, there is a "central kitchen" model that supports anyone to open a store, and the goods in the store will be uniformly distributed and solved by the central kitchen. Merchants only need to do their own stores and services, and do not need to worry about how the backend operates.
In contrast, Orderly Network is a "central kitchen for shared liquidity". Anyone can create their own DEX and customize their front-end display page according to their own needs and user groups. They only need to do a good job of user operations and various detailed services for the C-end. As for the subsequent liquidity, transaction settlement and other chains, they will be solved by Orderly Network in one stop.
In short, Orderly Network makes it possible for anyone to create a DEX platform. In particular, DEX builders, games, wallets, trading robots, market makers, etc. can integrate Orderly Network SDK to implement products with built-in trading functions. For example, wallet developers can build their own DEX into their products, and games can also have their own asset trading platforms.
Founder Ran Yi believes that the future demand for DeFi should also be diversified, and different DEXs should be developed for different users. For example, the trading needs of users in different countries such as Vietnam, Thailand, and South Korea are different, so there needs to be a trading page that adapts to the trading habits of local users, rather than the current stereotyped unified product page.
Ran Yi said that in fact, Orderly Network has built a bridge between DEX and various trading agents, and through a complete set of infrastructure products, it supports any user who is interested in DEX, trading or has community operation capabilities to create their own exclusive DEX products. They only need to make a simple interactive page to provide users with trading products.
Currently, there are a large number of influential KOLs or traders in the crypto market who earn income through CEX platform rebate agents, but they still cannot accurately customize for traders with different needs. With the help of the Orderly Network platform, these KOLs or traders can create their own DEX products, design their own trading front-end pages, attract users to trade, and earn more income.
60% of the new transaction fees will be allocated to ORDER token staking users, and the company has made over $10 million in independent profits.
On August 26, the native token ORDER of the full-chain liquidity infrastructure Orderly Network officially started TGE and was listed on multiple exchanges such as Bybit, Hashkey, Kucoin, Gate, Bitget, etc. in the first time, attracting widespread attention and investment from the crypto community.
On the day the token was launched, ORDER opened at $0.02 and reached a high of $0.27, an increase of more than 1000%. The current price is stable at around $0.2.
According to official data, the total issuance of ORDER tokens is 1 billion, 55% of which will be used for community rewards (including 13.3% airdrops), 20% will be allocated to the Orderly team and consultants, 15% will go to strategic investors and early supporters, and the remaining 10% will be reserved for the foundation, mainly used to support the liquidity of ORDER tokens on CEX and DEX platforms, and ecosystem funding, etc.
Airdrops are mainly used to reward early ecosystem supporters. For example, in March this year, Orderly Network officially launched the "The Road to The Order" Merits competition. Users only need to complete the corresponding interactive tasks to obtain Merits points. At the end of the event in June, more than 230,000 addresses were eligible for Merits points. It was stated that 92 million ORDER tokens were finally allocated as rewards to the addresses participating in this event.
All airdrop tokens have been unlocked on August 26, TGE day, and users can check and claim them at airdrop.orderly.network. As a reminder, the ORDER airdrop can only be claimed within 60 days after the TGE date, and unclaimed tokens will be returned to the foundation upon expiration.
$ORDER is the core driving force for the normal operation of the Orderly Network ecosystem. Its application scenarios cover transaction fee sharing, community governance and other aspects. Its Token economic model aims to incentivize users to participate in the construction and development of the ecosystem by coordinating the interests of all stakeholders.
Unlike the governance tokens of other DeFi applications, $ORDER is a utility token. Users can unlock a variety of rewards by staking ORDER. The most important of these is that 60% of the Orderly Network's new revenue will be allocated to ORDER staking users. When the user unlocks it, the staking rewards will eventually be paid to the user in the form of USDC. This is a true DeFi product that empowers ORDER token holders with income.
As of September 2, the number of staked ORDERs was close to 35 million, and the staking yield was approximately 50%.
Unlike some DeFi products that play with concepts, Orderly Network has achieved full self-profitability before issuing tokens.
At present, the transaction volume completed through Orderly Network has exceeded US$80 billion, the platform has generated revenue of more than US$17.4 million, and Orderly’s own net income has exceeded US$7.4 million, making it a truly self-profitable project.
During the sharp decline and volatility of Bitcoin on August 6, the demand for deep trading surged, so the average daily trading volume of Orderly Network soared to US$1.8 billion, setting a record high. The profits captured on that day exceeded US$130,000, breaking into the top three in the DEX track.
According to Dune data, on August 29, the transaction volume of the Orderly Network platform in the past 24 hours was US$1.3 billion, while the transaction volume of the entire DEX track on that day was only US$5.7 billion. The transaction volume of Uniswap, the largest leading DEX platform in the entire network, was US$1.76 billion in 24 hours that day, which means that in terms of transaction scale alone, the Orderly Network platform is comparable to Uniswap.
Due to the influence of the overall crypto market environment, the performance of the recently launched Orderly token has been dragged down by the market. However, once the crypto market turns around, DeFi will still be the main theme of the crypto market, and Orderly Network, as an infrastructure product in this field, will be an important underlying infrastructure to promote innovation in DeFi applications.
Judging from the business model and profit data analysis, Orderly Network is one of the important potential projects in the DeFi field.
Well-known crypto trader @DefiSquared wrote in his latest tweet that among the recent TGE crypto projects, he is most optimistic about the future of Orderly Network. Now, due to the influence of the overall crypto market, there may be mispricing of ORDER tokens.
He analyzed that Orderly Network is different from a single DEX. The number of cooperative projects that can be integrated is unlimited, and it has a clear product-market fit and high growth potential. And with a strong support background, after completing the token airdrop, the protocol can still achieve a daily trading volume of nine figures.
He believes that Orderly Network's current market value is relatively low, at only US$25 million, and its fully diluted valuation is US$155 million. It is underestimated by the market. Once the crypto market recovers, it will be the project with the highest yield.
More than 20 DEX applications are supported, unlocking new DeFi application scenarios
Since Orderly Network is an infrastructure product for B-side users, it is not well-known in the crypto community. However, the DeFi applications it supports are not unfamiliar, and most of them have been used, such as the decentralized exchange WooFi, the L2 perpetual contract LogX that received $6.1 million in investment from Coinbase Venture, the derivatives exchange EMDX, the liquidity protocol Elixir, and the cross-chain contract platform Vooi that was recently selected for Binance Labs Season 7 MVB investment qualifications. These DeFi applications that are well-known to crypto users are all supported by Orderly Network.
Currently, there are more than 20 DEXs developing on the Orderly Network ecosystem, and the number will continue to increase as the business develops and improves.
In April this year, cryptocurrency trading platform AscendEX stated that it had provided users with on-chain service DEX options through cooperation with Orderly Network, thereby achieving the simultaneous development of both CEX and DEX products.
In terms of ecological development, by supporting a variety of DEXs, Orderly Network has formed its own unique moat.
In terms of cross-chain expansion, Orderly Network has deployed 6 public chains, including the ETH main chain, Near, Polygon, Arbitrum, Optimism, Base and Mantle.
In terms of liquidity depth, Orderly Network has reached cooperation with more than 20 top crypto market makers, such as Wintermute, Selini and Riverside, to provide users with sufficient trading depth, allowing Orderly Network traders to execute transactions with minimal slippage and smaller spreads, and the trading experience is comparable to traditional centralized trading platforms.
Crypto market maker Wintermute said in a July collaboration with Orderly Network that Orderly Network has the best liquidity in DeFi perpetual contracts compared to other DEXs, which is crucial for market makers.
Ran Yi explained that traders often focus on transaction fees and ignore slippage, which is caused by insufficient asset trading volume and liquidity, and usually causes traders to face larger spreads when executing transactions. As a professional liquidity provider, it will provide strong liquidity for the Orderly Network infrastructure, allowing traders to execute transactions with minimal slippage and smaller spreads.
In essence, Orderly Network's liquidity is shared with all DApp applications within the ecosystem. No matter which DEX a trader uses in the Orderly Network ecosystem, they access the same funding pool and order book.
In the future, the Orderly Network full-chain base layer will connect traders on EVM and non-EVM chains to form a unified liquidity pool. This design will not only improve the efficiency of liquidity use and transaction depth, provide users with more transactions and a better trading experience, but will also unlock new usage scenarios for DeFi applications, making full-chain DeFi applications truly landed. Users are no longer trapped by the "chain" in DeFi transactions and can deposit, repay and trade on any chain.