Author: Arain, ChainCatcher
Editor: Marco, ChainCatcher
China's domestically produced AAA game "Black Myth: Wukong" was officially released at 10:00 Beijing time on August 20. Within one hour of its launch, the number of simultaneous online users exceeded 1 million, causing the Steam server to crash.
One hour after the game was released, the data had surpassed popular masterpieces such as "Cyberpunk 2077", "Elden Ring", and "Baldur's Gate". As of press time, the peak number of online users exceeded 2 million, topping the Steam online user list, becoming the third-ranked game in the historical peak number of online users of all Steam games, while the top of the historical ranking are "CS 2" and "Dota 2".
The gaming industry is booming, and the capital market has also heard the news and started to hype related concepts. A-share related concepts have performed one after another. Wind data shows that as of the close of August 20, Qitian Technology (300061. SZ) stock price hit the daily limit, with a stock price increase of 20%; CITIC Publishing (300788. SZ) stock price hit the daily limit, closing at 29.86 yuan/share, an increase of 20%; Huayi Brothers (300027. SZ) stock price rose 19% to close at 2.94 yuan/share.
Cryptocurrencies that took advantage of the game's popularity had even more astonishing increases. According to gmgn.ai data, the meme coin $WuKong issued on Solana increased by more than 99,999% in 24 hours that day, and one user earned $350,000 in 5 hours. At the same time, multiple trading pools of the $WuKong meme coin appeared on Solana, with mixed increases and decreases. In addition, $WuKong meme coins also appeared on ETH and BNB, all showing different increases.
The most handsome guy of the night washed the X crypto circle
The X crypto Chinese circle on the night of August 20th belonged to Black Myth: Wukong. It was because all the major Chinese crypto KOLs, exchanges and media were all promoting Black Myth: Wukong: as long as you forward, follow and comment, you may win the game qualification of Black Myth: Wukong.
This is exactly what many Chinese-speaking cryptocurrency users need. Many users who participated in the lottery said that they had wanted to play it for a long time. "Black Myth: Wukong" successfully became the traffic center of the night.
According to incomplete statistics, the "Black Myth: Wukong" used for traffic diversion that night was mainly the 328 yuan deluxe version - the game has four versions, namely the digital standard version priced at 268 yuan, the digital deluxe version at 328 yuan, the physical deluxe version at 820 yuan and the physical collector's edition at 1998 yuan. Among them, the physical collector's edition has been hyped up to a high price of more than 6,000 yuan on some second-hand transfer platforms.
However, the most ruthless person in this wave of marketing is undoubtedly Justin Sun, the founder of Tron. He directly posted his own poster with a series of activation codes attached. It was simple and crude, allowing users to claim them by themselves without setting any conditions. It was generous and open-minded, which also made the atmosphere of game users in the cryptocurrency circle very exciting.
The market is booming, and major chains are busy issuing Wukong-related MEME coins
"The stocks have all reached their daily limit."
“All stocks related to this concept are rising.”
"Is there a Black Goku Meme? I feel like there's a wave of it."
“It’s already Lafite (same as “fei”, industry jargon, meaning it’s gone up very high).”
In a blockchain game community, members were excitedly discussing "Black Myth: Wukong" and its peripherals.
Currently, there are multiple $WuKong meme coins with the same name appearing on the four public chains of ETH, BSC, Solona and Base. According to Geckotermina data, the main battlefield of $WuKong is still on Solana's Raydium, which has the largest 24-hour trading volume. The best performer is Uniswap V2 on the Base chain. As of press time, $WuKong's 24-hour increase has reached 31077%. This may be because $WuKong on Uniswap V2 is newer than $WuKong on Solana's Raydium, and its liquidity is also weaker - currently more than 1,100 people have participated in this "game".
According to gmgn.ai data, the largest $Wukong pool on Solana's Raydium currently has more than 900 participants. The $Wukong was created by C6rFbLz2sQPCqcqjtib1hE69o1xgAuTu6aMqD9MWtBAD. The user's total purchase cost was approximately US$260,000. As of press time, the account has made a profit of approximately US$350,000, with a floating profit of US$5.8 million.
Of course, there is more than one $Wukong on Solana, but this pool has the largest volume and the highest increase. Other pools have mixed increases and decreases, and the liquidity in the pool is poor.
The NFT market was caught off guard
With the popularity of Black Myth: Wukong, NFT also wants to take advantage of the popularity. However, compared with the speed and convenience of Meme, which allows users to issue tokens with one click, NFT seems to be caught off guard.
Among some existing NFT concepts, NFTs related to "monkeys" and "apes" have not seen any unusual movements, and new NFT projects are still being prepared for minting.
There is an NFT called “SUn WuKong” which claims to be a collaboration between Tsai Chih-chung and Caturapramana Universe to launch the “Journey to the West” NFT, taking advantage of the popularity of “Black Myth: Wukong”, but they have not yet opened Mint - I wonder if “Black Myth: Wukong” will still be popular when they open Mint?
In addition, the deluxe version of Black Myth: Wukong, worth 328 yuan, was issued as NFT for free mints for Twitter users, but it was essentially an X-traffic activity, requiring users to like and forward to win the free mint qualification. Although the issuer said that 1,000 copies would be provided, 10 hours later, less than 100 users participated in forwarding and liking, and the enthusiasm for free MINT was very limited.
The industry has once again verified with "Black Myth: Wukong" that if you want to catch the attention of others, Meme is the best way, and NFT has become a thing of the past.