US technology giant and the world's largest search engine Google has updated its advertising policy for cryptocurrencies. Accordingly, ads related to cryptocurrency trust funds will now be allowed on Google.

It is noteworthy that this important move came at a time when expectations were increasing that at least one Bitcoin ETF (Exchange Traded Fund) application would be approved by the US Securities and Exchange Commission (SEC) in January 2024.

Google announced that the update in question will come into force on January 29, 2024. More importantly, this update will apply to advertisers offering crypto trusts targeting customers in the United States. This led to Google's move being interpreted as a positive signal for BTC ETFs on social media and in the cryptocurrency community.

However, advertisers must meet certain requirements in addition to being approved by Google. These requirements include ensuring that the companies issuing these trusts and their advertisements comply with local laws in the regions in which they operate.