Floki has entered into a partnership with Premier League club Nottingham Forest FC.
In an official announcement on Thursday, Floki announced that it will become the official cryptocurrency partner of Nottingham Forest and will have extensive marketing and promotion rights.
A Floki media representative said: "We are proud to be working with such a traditional club in football and gain exposure in the Premier League. Just as Nottingham Forest hopes to build a world-class football club, Floki hopes to become one of the most successful brands in its industry, constantly challenging and innovating through brands such as Valhalla."
During all home games in the new season, Floki’s brand logo will appear on the LED screen facing the camera for three minutes from the start of the game until the final whistle. This ensures that Floki’s brand can be seen by more spectators in the stadium and on TV.
In addition, Floki’s logo will appear on four spots on the Premier League’s official interview backdrop after home games, and four times in press conferences throughout the season.
Floki will also receive significant exposure across Nottingham Forest’s social media channels, with Floki’s branding included in the full-time score feeds for both the men’s and women’s senior teams, as well as any substitutions.
In addition, Floki will have a full page in the matchday programme distributed at every home game, and his logo will be featured on the cover. This will help to connect Floki more closely with the fans.
Fans can expect merchandise such as autographed merchandise and, at the end of the season, Floki will also offer fans the chance to “play football themselves” in the stadium.
Paul Bell, Chief Operating Officer (COO) of Nottingham Forest, said: “We are delighted to welcome Floki as an official partner and look forward to working closely with the club ahead of the 2024/25 season. As one of the most innovative companies in the industry, we are excited to be working with the Floki community.”
Premier League
The English Premier League (EPL) is the most popular sports league in the world. It has more viewers than the UEFA Champions League and the German Bundesliga combined. In the 2022/23 season, the EPL had a total audience of 3.23 billion people. The matches were broadcast in 712 million homes in 190 countries.
According to Nielsen, 2.01 billion viewers watched live matches throughout the season, with a further 1.22 billion tuning in for highlights and other programming. Premier League clubs also have a huge following on social media, with more than 500 million followers across Facebook, Instagram, TikTok, X and YouTube.
History of Nottingham Forest
Nottingham Forest Football Club was founded in 1865 and has a rich history. It is one of only eight clubs in the world to have won consecutive European Championships, with other clubs that have achieved similar achievements including Liverpool, Ajax, Bayern Munich and Real Madrid. Nottingham Forest also has a strong presence on social media, with more than 4.5 million fans, including 1 million fans on Facebook, 670,000 fans on X, 1 million fans on Instagram, 1.2 million fans on TikTok and 184,000 subscribers on YouTube.
About Floki
Floki is a cryptocurrency for the masses and a utility token for the Floki ecosystem. Floki aims to become the world's best-known and most widely used cryptocurrency, focusing on utility, charity, community, and marketing. Floki currently has more than 490,000 holders and has a strong brand presence around the world due to its strategic market partnerships.
