Aug 16, 2024
According to REUTERS. LONDON, UK / ACCESSWIRE / August 15, 2024 / In an exciting move that bridges the worlds of cryptocurrency and football, Floki has announced a partnership with Nottingham Forest Football Club, a historic team currently competing in the English Premier League (EPL).
The partnership, unveiled on Thursday, designates Floki as the official cryptocurrency partner of Nottingham Forest, granting the digital currency brand extensive marketing and promotional rights. This collaboration is set to amplify Floki's visibility, especially given the global reach of the Premier League.
"We're thrilled to join forces with a club as storied as Nottingham Forest," said a media representative for Floki. "Just as Nottingham Forest is striving to reestablish itself as a dominant force in football, Floki is on a parallel journey, aiming to become one of the most recognized and successful brands in the cryptocurrency sector."
As part of this partnership, Floki's brand will enjoy prime exposure during all Nottingham Forest home games. From kick-off to the final whistle, the Floki logo will be displayed on camera-facing LED boards for three minutes, ensuring the brand is seen by millions of viewers both in the stadium and on television.
Additionally, the Floki logo will appear prominently on official Premier League interview backdrops at each home match, occupying four slots. This branding will also be visible during press conferences throughout the season, reinforcing Floki's presence within the football community.
Floki's influence will extend beyond the pitch as well. The cryptocurrency brand will be featured across Nottingham Forest's social media channels, with mentions in posts covering full-time scores for both the men's and women's senior teams, as well as in substitution announcements. Fans attending home games will also encounter the Floki logo on the front cover of matchday programs, with the brand taking up a full-page spread inside.
As part of this partnership, Floki plans to engage fans with exciting initiatives, including offering signed merchandise and the chance for fans to participate in a unique ‘play on the pitch' experience at the end of the season.
Paul Bell, Nottingham Forest's Chief Operating Officer (COO), expressed his enthusiasm for the collaboration: "We are delighted to welcome Floki as an official partner and look forward to working closely with them as we head into the 2024/25 season. Floki's innovative approach in their sector aligns perfectly with our vision for the future."
The Power of the EPL
The English Premier League is the most-watched sports league globally, with a viewership surpassing even the UEFA Champions League and the Bundesliga combined. In the 2022/23 season alone, the EPL boasted a staggering audience of 3.23 billion people, with matches broadcast to 712 million households across 190 countries.
According to Nielsen, 2.01 billion viewers tuned in to watch live matches throughout the season, while an additional 1.22 billion viewers engaged with highlight shows and related content. The Premier League's digital footprint is equally impressive, with over half a billion followers across major social media platforms like Facebook, Instagram, TikTok, X, and YouTube.
Nottingham Forest’s Storied Legacy
Founded in 1865, Nottingham Forest is steeped in history and tradition. The club is one of an elite group of eight teams—including giants like Liverpool, Ajax, Bayern Munich, and Real Madrid—that have won back-to-back European championships. Nottingham Forest also boasts a strong online presence, with over 4.5 million followers across various social media platforms, including a million fans on Facebook, 670,000 on X, a million on Instagram, 1.2 million on TikTok, and 184,000 subscribers on YouTube.
About Floki
Floki positions itself as the "people's cryptocurrency," serving as the utility token within the Floki Ecosystem. With a focus on utility, philanthropy, community, and marketing, Floki aims to become one of the world’s most recognized and utilized cryptocurrencies. The brand has already gained significant traction, boasting over 490,000 holders globally, thanks to strategic marketing partnerships like the one with Nottingham Forest.
This partnership with Nottingham Forest marks a significant step forward for Floki as it continues to expand its presence and influence in both the cryptocurrency and sports worlds.
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Disclaimer: The information provided in this article is for informational purposes only and should not be considered financial advice. Cryptocurrency investments are highly volatile and can result in significant financial loss. Always conduct your own research and consult with a qualified financial advisor before making any investment decisions. The views expressed in this article are those of the author and do not necessarily reflect the opinions of the publisher or any affiliated parties. Investing in cryptocurrencies carries inherent risks, and past performance is not indicative of future results. Proceed with caution.
