According to Odaily Planet Daily, in January 2025, Google will update its advertising policy to require that advertisements promoting digital asset exchanges and wallets in the UK must be registered with the country's financial services regulator.
From January 15, 2025, eligible cryptocurrency exchanges and software wallet advertisers will be able to advertise in the UK, provided they are registered with the UK Financial Conduct Authority.
Google also allows hardware wallet ads as long as they do not provide buying, selling or trading services. Google emphasizes that advertisers need to comply with local regulations and this policy applies to all relevant advertising accounts worldwide.