According to Yi He, if there is a rush for some tokens before they are listed, they will not be listed on Binance. He explained that some projects spread rumors about listing on Binance even before exchange specialists have time to contact them, and some people use these rumors to put pressure on the price of tokens. And, if Binance decides not to list these much-hyped tokens, users may accuse the exchange of “playing ahead.”
He emphasized that Binance follows strict standards and procedures before adding any tokens. During each cycle, crypto projects undergo a thorough review. If even one member of the Binance team is categorically against the project, the token fails verification. However, the decision to add trading pairs is not made by one person, but through a multi-level assessment that takes into account the technical components of the project, its market potential, investment support and opportunities for sustainable development. Projects that meet these criteria are placed in a pool for monitoring and subsequent evaluation.
The Binance co-founder also noted problems associated with the psychological expectations of users. Many cryptocurrency owners expect returns of 100x or 1,000x, while traditional investors are happy with an annual return of 20-30%. As competition intensifies, opportunities for high profits diminish.
“Users need to understand how the industry is evolving and adjust their expectations. We strive to offer designs that are popular, in demand and relatively reliable. But this does not mean that the value of all these projects will increase. We hope users understand market cycles and fluctuations,” commented Yi He.