The Atletico de Madrid Fan Token (ATM) is a utility token that gives Atletico de Madrid Football Club ("Atletico de Madrid") fans a tokenized share of influence on club decisions using the Socios application and services.
Socios is a blockchain-based fan engagement and rewards platform for sports and entertainment organizations powered by Chiliz.
ATM is a utility token on the Chiliz Chain, a Proof-of-Authority sidechain built on Ethereum, and is mainly used for the following:
Governance: ATM holders can vote via smart-contract on various contract-binding "fan decision" polls published by Atletico de Madrid.
Rewards: ATM holders can earn rewards from engagements on Socios.
Staking: in the future, ATM can be staked to earn Non-Fungible Token (NFT) rewards.
ATM has a total token supply of 10,000,000, of which 1,223,789 were initially distributed to club fans via a Fan Token Offering. The remaining tokens are held by Atletico de Madrid and can be acquired by participating in community activities and Binance Launchpool, as well as by purchasing directly on exchanges.
Key metrics (as at December 23rd 2020)
Ticker | ATM |
|---|---|
Token Type | BEP-20 and Chiliz Chain |
Binance Launchpool Start Date | December 24th 2020 |
Binance Launchpool Allocation | 329,308 ATM (3.29%) |
Circ. Supply | 1,223,789 ATM (12.24%) |
Total Token Supply* | 10,000,000 ATM |
*The ATM total token supply of 10,000,000 may decrease due to future operational plans of Atletico de Madrid and the Socios platform (i.e. token burns).
1. What is Atletico de Madrid Fan Token (ATM)?
The Atletico de Madrid Fan Token (ATM) is a utility token that gives Atletico de Madrid fans a tokenized share of influence on club decisions using the Socios application and services. The token serves as a membership key that allows users to compete for exclusive rewards, club recognition, and more.
ATM token holders can vote via smart contract on various "fan decision" polls published by Atletico de Madrid. Atletico de Madrid is contractually bound to act according to poll results.
Token holders can interact with the Socios platform (voting on polls, competing in contests and quizzes, connecting/chatting with like-minded users, etc.) and earn rewards, including:
Matchday tickets.
Exclusive experiences.
Cashback offers from official online shops.
In-app CHZ bonuses.
Digital badges.
Club-specific NFTs.
Future ATM token utility includes:
Spending ATM tokens to redeem VIP goods and services.
Integrating ATM access in partnered applications/sites.
Staking ATM for NFT rewards.
Pure Collectibles (rare aesthetic assets).
Gamified Utility (NFTs for blockchain-based games).
Real-world Utility (NFTs whose ownership signifies real-world ownership of merchandise, VIP access to stadiums, matchday tickets, etc.).
2. Economics and supply
2.1 Token allocation
ATM has a total token supply of 10,000,000, of which about 1,223,789 were distributed to club fans via a Fan Token Offering. The remaining tokens are held by Atletico de Madrid and can be acquired by participating in community activities and Binance Launchpool, as well as by purchasing directly on exchanges.
2.2 ATM token release schedule
The ATM tokens held by Atletico de Madrid has a monthly linear vesting schedule of 6 years, of which 1,666,666 ATM tokens are released per year, starting from June 2020.
3. Atletico de Madrid Fan Token's community overview
Chiliz, Socios, and Atletico de Madrid will continue their efforts to promote and embed the ATM tokens in the club's digital marketing strategy, global fan engagement strategy, and e-commerce projects.
Current community growth strategies for the Atletico de Madrid Fan Token include:
Continuing to develop governance voting polls for token holders.
Constantly engaging with the community on social channels.
Publishing articles relating to the ATM token via mainstream media outlets.
Future community growth strategies for the Atletico de Madrid Fan Token include:
Staking ATM to acquire exclusive Atletico de Madrid NFTs.
Integrating ATM in the club’s official applications and online properties.
Leveraging Atletico de Madrid players to promote the ATM token.
Conducting cross-marketing with existing databases like Ticket Season and fan clubs all over the world.
Launching regular promotions to win matchday tickets, signed jerseys, and exclusive experiences for token holders.
Adding more language support on the Socios platform.
Hosting more crypto-related events with football celebrities.
Community and social channels (as at December 23rd 2020)
Chiliz Telegram (English)
Chiliz Telegram (Announcement)
Chiliz Twitter (English)
Socios Twitter (English)
Atletico de Madrid Twitter (English)
Atletico de Madrid Facebook (English)
Atletico de Madrid Weibo