Lazio Fan Token (LAZIO)

• The Lazio Fan Token is a BEP-20 utility token designed to revolutionize the fan experience for all S.S. Lazio supporters. The token empowers S.S. Lazio fans to participate in team voting polls, hunt digital collectibles, purchase NFTs, and enjoy gamification features that are tied with fan rewards or great experiences.

• LAZIO is the official Binance Fan Token for S.S. Lazio and is used in the following functions:

  • Engagement: LAZIO token holders have the right to participate in the fan engagement-related voting sessions on the Binance Fan Token platform.

  • Loyalty Subscription: LAZIO token holders will be able to use LAZIO tokens to subscribe for fan rewards, digital collectibles, loyalty points, and more.

  • E-commerce: LAZIO token can be incorporated into S.S. Lazio’s potential future e-commerce ecosystem and be used as payment for merchandise, matchday tickets, memberships, and more by leveraging Binance Pay.

  • Benefits: LAZIO token holders can get once-in-a-lifetime benefits by engaging with S.S. Lazio on the Binance Fan Token Platform, including signed merchandise, meet and greet with a football player or legend, 1-1 phone call with team members, a training session with the first team, etc.

  • Gamification: LAZIO token holders will be able to access multiple gamification features on the Binance Fan Token Platform.

  • Donation: LAZIO token holders will be able to donate directly to their loved team and get a proof-of-loyalty badge.

• The LAZIO token is issued on the Binance Smart Chain (BSC) as a native BEP-20 token, empowering S.S. Lazio fans with broader accessibility, more functionalities, and lower transaction costs.

• The maximum and total token supply of LAZIO is 40,000,000. The circulating supply upon listing will be 8,600,000 (~21.50% of the total token supply).

1. What is Lazio Fan Token (LAZIO)?

• The Lazio Fan Token is a BEP-20 utility token designed to revolutionize the fan experience for all S.S. Lazio supporters.

• The token empowers S.S. Lazio fans to participate in team voting polls, hunt digital collectibles, purchase NFTs, and enjoy gamification features that are tied with fan rewards or great experiences.

• The LAZIO fan tokens aim to reshape the relationship between S.S. Lazio and the club's fans by providing crypto-powered one-stop engagement and governance solutions leveraging the Binance Fan Token Platform.

• The Binance Fan Tokens further empowers S.S. Lazio fans by providing fans exciting and revolutionary ways to engage and grow with their favorite team.

• The club is also able to incorporate the utility token into its ecosystem, enabling voting, donations, E-commerce, NFT, and more.

2. Project Key Highlights

• Blockchain Infrastructure: The LAZIO token is issued on the Binance Smart Chain (BSC) as a native BEP-20 token. This provides greater accessibility to S.S. Lazio fans, and enables a wide range of token functionalities at low transaction costs.

• Token Utility: LAZIO Fan Token offers a variety of fan engagement options, including limited collectibles and integration with the Binance NFT Marketplace, engagement-based team rewards, exclusive privileges, voting rights, gamification, and special brand experiences.

• Brand Identity: S.S. Lazio currently has more than 1.5 million supporters in Italy, and a digital fan base exceeding 2.5 million followers across their social networks. In partnership with the Binance ecosystem, the LAZIO token can be accessed by both the S.S. Lazio fan base and the entire Binance user base.

3. Token sales and economics

3.1 Token sales data

3.2 Token allocation

LAZIO token allocation

LAZIO token release schedule

Note that the tokens will only be unlocked every twelve months in October.

4. Project team

Marco Canigiani

Marketing Director

Experienced Marketing Manager with a demonstrated history of working in the sports industry.

Laura Silvia Zaccheo

Marketing Manager

Marketing manager for the S.S Lazio for the past 15 years. Press office manager of the club from 1997 to 2005.

Valerio D’Attilia

Licensing and Retails Manager

22 years of experience in licensing and retail. Currently manages the official S.S. Lazio store.

5. Roadmap, updates, and business development

5.1 Updated roadmap

Q4 2021:

• Start the Fan Engagement events on LAZIO Team Page, which includes:

  • Voting

  • NFT Mystery box

  • Loyalty Subscription

• Integrate the LAZIO Membership system onto the LAZIO Fan Token Page.

Q1 2022:

• Integrate LAZIO Fan Token into the S.S. Lazio App and all other organic S.S. Lazio ecosystems.

• Integrate the S.S. Lazio E-commerce with LAZIO Fan Token.

• Integrate the mini-game system for LAZIO Fan Token.

5.2 Commercial partnerships and business development progress

1. Konami PES 2021: PES 2021 is the Season Update version of eFootball PES 2020 (a soccer video game) that is developed and published by Konami. It is the 20th installment of the PES series. It was released on Xbox One, PS4, and Steam worldwide in September 2020. As the world’s leading soccer e-game, the PES series has a huge global fan base to embrace LAZIO fan tokens.

2. PlanetPay365: PlanetPay365 marketing and B2B multiservice platform owned by the SKS365 group will integrate into the Lazio Style Store retail network through multiple solutions. The collaboration between the parties will last throughout the 2021/2022 season with a transversal project that will involve the men's team and will have a particular focus on Lazio Women.

3. Sky Italia: Satellite television platform Sky Italia is an official Media Partner of S.S. Lazio.

6. S.S. Lazio's activity and community overview

Community growth strategies of S.S. Lazio include:

• 12th Player On Court Initiative: Participants can take a picture with an official t-shirt of S.S. Lazio and enter the contest to become the symbol of S.S. Lazio supporters for the next home matches. The picture will also be shared on the stadium's jumbotron on behalf of all S.S. Lazio fans. A winner will be chosen for each home match.

• Lazio Style Magazine: Participants can have the opportunity to be featured in the Lazio Style 1900 Magazine, the official magazine of S.S. Lazio.

• Lazio Style Store: The official digital merchandise store for season-related, customized items, and other S.S. Lazio items. Official physical stores, called Lazio Style 1900 can be found at different locations around Italy.

• Lazio Schools Program: S.S. Lazio engages the local youth community by promoting the sport's culture across elementary and middle schools of Rome and provinces.

• Lazio TV / WebTV: A media hub for all S.S. Lazio video content.

7. Community and social channels (data as of October 13th 2021)

Facebook | 981k Followers
Twitter | 582k Followers
Youtube | 96k Followers

8. Appendix

• Binance Fan Token Platform

• Binance Fan Token Tutorial Page

• Binance Fan Token Team Profile Page