About AdEx (ADX)
AdEx is a comprehensive infrastructure stack specifically designed for adtech and incentive networks, built on the Ethereum blockchain and OP stack.
AdEx was founded in 2017 with the vision to revolutionize digital advertising by leveraging blockchain technology. The AdEx decentralized ad exchange was launched in 2019 with the aim to solve several industry challenges, including ad fraud, transparency in reporting, and privacy concerns by utilizing smart contracts to ensure fair payments and efficient campaign management. AdEx reportedly surpassed 1 billion ad impressions, making it the biggest micropayments network. Over the years, AdEx has evolved into an ecosystem introducing a variety of innovative technologies including AI-based campaign optimization and zero-knowledge targeting tools.
AdEx facilitates several key components:
· A payment channels network that processes billions of cost-effective micropayments to instantly track user interactions on a large scale
· An engine for instantly settling of generalized conditional micropayments
· An ERC-4337 bundler engineered to facilitate account abstraction, enhancing automation and reliability for streamlined transaction processes
· A ZK targeting engine powered by zero-knowledge proofs (ZKPs) enabling selective targeting based on multiple criteria for privacy-compliant user targeting
· AI-driven support for budget optimization, creative generation, and precise targeting capabilities.
AdEx has formed key partnerships with several notable entities in the advertising and blockchain sectors. These include EPOM, ESKIMI, and SMAATO, which are among the largest supply-side platforms providing quality mobile and web traffic. Additionally, AdEx collaborates with blockchain platforms such as Polygon, Optimism, and Scroll to enhance its technological capabilities. The project recently integrated OpenRTB protocol to bridge Web3 advertisers to traditional ad space. In another partnership, they integrated OpenAI GPT to support AI budget optimization and precise targeting capabilities.
The ADX token is an ERC-20 token that operates on the Ethereum blockchain and serves as a staking, governance, payment and rewards tool within the AdEx ecosystem. ADX is available on Binance for purchase and trade. The current price of ADX is updated on Binance.