About Chirpley:
Chirpley, a groundbreaking influencer marketplace specializing in nano and micro-influencers, has rapidly emerged as a trailblazer in the world of social media marketing. With a focus on genuine engagement and authentic brand promotion, Chirpley leverages the power of these influential voices to drive results for businesses of all sizes.
The platform's innovative approach sets it apart from the traditional influencer marketing landscape. Chirpley understands that social media success isn't merely about amassing followers but revolves around meaningful engagement and authentic endorsements. Nano and micro-influencers, often overlooked in favor of larger profiles, possess a unique ability to connect with their audiences on a personal level, fostering trust and loyalty.
Chirpley's robust marketplace connects brands with a curated selection of these influential voices, enabling companies to tap into the potential of niche markets and build brand credibility. Through Chirpley, businesses can collaborate with influencers who genuinely align with their values and offerings, resulting in highly effective and impactful marketing campaigns.
Chirpley's commitment to innovation doesn't stop at influencer matchmaking. The platform offers a suite of tools and analytics to help businesses track campaign performance, optimize strategies, and maximize return on investment. This data-driven approach ensures that every partnership with a nano or micro-influencer yields tangible results.
About DegenX:
Over the past year, DegenX has exhibited unwavering commitment to utility development and fostering collaborative relationships. Soon, DegenX will extend its presence to the Binance Smart Chain and Ethereum networks, with plans for further expansion onto additional chains through the utilization of the celer.network bridge.
DegenX, identified by the ticker symbol $DGNX, made its debut on September 7, 2022, on the Avalanche C-Chain. It stands as an ecosystem of utilities designed to offer a myriad of benefits to its holders:
Liquidity Backing (LB): DegenX introduces an innovative feature called Liquidity Backing, where a diverse array of assets, including BTC.b, wETH, and sAVAX, are acquired through revenue generated from $DGNX buy/sell transactions and external revenue sources. These assets are securely stored within the Liquidity Backing reserve. Holders of $DGNX tokens can unlock their share in this reserve by proportionately burning $DGNX tokens. Notably, the value of the Liquidity Backing remains independent of fluctuations in the $DGNX price or trading volume. Additionally, the sAVAX portion of the reserve grows automatically, thanks to an approximate 6% APY on that asset.Broccoliswap: DegenX introduces Broccoliswap, an advanced multi-token, multi-chain aggregator for seamless cross-chain swaps. Broccoliswap simplifies the process, eliminating concerns about setting slippage or unexpected token returns from bridges. Key features of Broccoliswap include obtaining the best swap price by analyzing all available routes, low fees, enhanced security, and a user-focused interface addressing common user frustrations.One remarkable aspect of DegenX's Liquidity Backing is the potential for a user's share of the Liquidity Backing reserve to surpass the market value of their $DGNX holdings. Imagine burning $DGNX tokens to receive an asset like AVAX, which has a higher market value than the $DGNX tokens burned. Users can then repurchase $DGNX tokens at market value, pocketing the difference as profit. Concurrently, the supply of $DGNX reduces, leading to a higher circulating market cap.
The partnership between Chirpley and DegenX signifies a monumental step forward in the cryptocurrency industry. Chirpley, renowned for its unique platform capabilities, will act as DegenX's official marketing partner, spearheading efforts to enhance DegenX's brand and extend its reach through the Chirpley platform.
Chirpley and DegenX are set to make significant waves in the cryptocurrency landscape. For more information, visit DegenX's official website.
Stay tuned for further updates.

In our previous article, we previewed our forthcoming initiatives for the latter half of 2023. Designed to establish Chirpley as a sustainable business with a thriving revenue stream, these strategies focus on strengthening connections in Web 2 and expanding into new markets.

Today’s community update delves into Chirpley’s crypto front, revealing plans to fortify the $CHRP ecosystem and drive exponential growth across both platform, token and business.

Empowering With Tokenomics: A Strategic Advantage

The integration of a token economy offers multifaceted advantages. Beyond fostering tight-knit communities and streamlining public offerings, it enables companies to access liquid assets for aggressive growth. While many token economies lack practical value, Chirpley stands committed to enhancing its attached token economy through a revenue-driven deflationary buy-back and burn mechanism, where 20% of all on-platform revenue is automatically bought back from the market and burned. This dynamic approach not only stabilizes the token against speculation but also links its value to platform performance.

Unlocking the Power of $CHRP

$CHRP holds more than just financial and community benefits. Our token plays a pivotal role in Chirpley’s overarching growth strategy. As the first marketplace in the crypto vertical with a token that holds its value against influencer marketing, we’re poised to launch large daily, automated influencer campaigns by leveraging CHRP tokens for influencer incentives.

This innovative approach will catalyze new user onboarding and drive campaigns, creating a viral impact within the crypto vertical. Chirpley has allocated 15% of the Total Token Supply (TTS) for marketing purposes, primarily to incentivize and reward platform users engaging in influencer services for Chirpley.

By distributing CHRP tokens to influencers who endorse Chirpley, particularly aimed at attracting new users, we anticipate a surge in users and campaigns in the crypto vertical, thereby generating a viral effect for our platform.

Strengthening the CHRP Ecosystem

As Chirpley progresses along its roadmap, 2024 marks the initiation of introducing complementary branches to our platform, with a keen focus on diversifying revenue streams within the Chirpley ecosystem.

For each introduced branch, the CHRP token will serve as the primary utility token. This strategic approach will enhance the deflationary nature of the CHRP token, as the surplus generated from these additional revenue streams will proportionally contribute to the buyback and burning of CHRP tokens.

Examples of these branches include:

Chirpley Launchpad: Scheduled for a mid-2024 launch, the Chirpley Launchpad in the cryptocurrency vertical will offer a platform for pre-IDO projects to launch their projects, whilst offering state-of-the-art safety built in for the investors, and leveraging virality through the Chirpley influencers. 20% of all generated revenue through the Launchpad will be used to buy back and burn CHRP automatically on each transaction.

DEX Extension: The DEX extension serves as the hub for internal transactions and swaps within the Chirpley ecosystem. It will also facilitate direct project launches for those utilizing our Launchpad and will play a role in facilitating DeFi infrastructure for our upcoming Layer 1 blockchain plans. Transaction fees on DEX will generate additional revenue, contributing to further CHRP token burns, with 20% of profits being bought back.

Layer 1 Blockchain: Our Layer 1 blockchain project, planned for the end of 2024 or early 2025, aims to assist Web 2 marketing companies in transitioning to Web 3 and integrating token economies into their products. This blockchain will be closely tied to our Venture Arm, aligning with the goal of propelling businesses beyond the confines of Web 2.

Venture Arm: In tandem with the Layer 1 Blockchain launch, a $10M Venture fund will be established through liquidity providers. This fund will focus on investing in promising projects launched on the Chirpley Launchpad, fostering network expansion and value accumulation through buybacks, further enhancing the Chirpley ecosystem.

Accelerator: Serving as an extension of the Venture Arm, the Accelerator will provide comprehensive pre-launch support to projects. Chirpley will offer guidance in various areas, from marketing to tokenomics, helping projects establish their social presence through our platform before their official launch. This innovative approach capitalizes on the strengths of the Chirpley ecosystem within the realm of Web 3, leveraging the strength of virality.

Conclusion

Chirpley’s journey into the future is not just a roadmap — it’s a bold testament to our commitment to innovation, growth, and empowerment. The intricate interplay of our partnerships, the intelligent use of the CHRP token, and the strategic expansion of our ecosystem signify a powerful trajectory that will reshape the influencer marketing landscape.

We invite our community, both new and steadfast, to join us on this exhilarating path as we transcend boundaries, amplify opportunities, and redefine the very essence of influencer marketing. With every step we take, Chirpley is not just creating a marketplace; we are forging a realm where possibilities are limitless, fueled by technology, collaboration, and the boundless energy of our community.

Chirpley’s Journey and Strategic Pursuits

Since our token launch in September 2022, Chirpley has been on an unwavering mission to establish itself as the ultimate all-in-one influencer marketplace, pushing the boundaries of Web 3.

Being at the forefront of innovation comes with its share of challenges, especially as we strive to create a world-first platform with limited examples to draw from.

Throughout the past year, Chirpley has been diligently focusing on forging valuable connections in both Web 2 and Web 3, expanding our product offerings, conducting extensive research and development, strengthening our team, and achieving significant milestones on our roadmap.

Chirpley’s initial launch in the Cryptocurrency vertical marked a momentous milestone in our mission to bridge the gap between brands and influencers. Our platform quickly gained traction, attracting over 30,000 users and achieving a remarkable platform volume exceeding $250K in its first year.

This success served as a testament to the feasibility and efficacy of our marketplace, even in a dynamic and versatile market like Cryptocurrency. Building on the momentum of our achievements in the Crypto vertical, our next logical step is our mission to empower brands and influencers across diverse industries.

Chirpley’s Multi-Sided Marketplace Advantage

Chirpley operates as a marketplace, a model that has intrigued equity investors due to its multi-sided nature. In our case, we connect Brands and Influencers, creating a dynamic ecosystem. However, achieving a balance between buyer and seller demand is no small feat; it requires strategic efforts to ensure smooth platform operations without causing any waiting time for either side.

Nonetheless, once this equilibrium is achieved, the power of network effects comes into play. These effects, often recognized as mouth-to-mouth marketing, have the potential to propel user engagement and platform revenue exponentially.

A notable advantage of marketplaces lies in their resilience to competition. As network effects take hold and user adoption widens, the marketplace gains momentum, lessening the threat from competitors. In today’s context, it is evident that users continue using platforms like Facebook and Instagram, not solely due to technological superiority or built-in features but primarily due to the strength of network effects.

Chirpley’s Path to Sustainable Growth

We believe that a smart and calculated approach is key to our long-term success. Instead of rushing into rapid expansion, we are dedicated to ensuring that Chirpley’s foundation is robust and ready to withstand the demands of a global marketplace.

Prioritizing product development allows us to create a user-friendly, efficient, and reliable platform, which, in turn, leads to enhanced conversion rates and consistent growth.

TikTok, Instagram, and Facebook will be implemented within 2023 and will be the starting point of opening up Web 2 verticals.

Seizing Opportunities in The Netherlands

Chirpley’s decision to start off in the Netherlands is driven by a strategic approach to marketplace growth. We firmly believe in taking measured steps to ensure sustainable expansion.

Just like Amazon’s initial focus on selling books before diversifying into various product categories, we aim to establish a strong foundation by concentrating on a specific market.

By beginning in the Netherlands, we can better understand the intricacies of the local influencer landscape and foster valuable connections with brands and influencers in the region. This focused approach allows us to fine-tune our platform, optimize user experiences, and gather crucial insights that will be instrumental in future expansions.

By having secured contracts with esteemed brands like Sony Music, Warner Music, Hello Fresh, MediaMarkt, and more in The Netherlands, we can hit the ground running with a steady revenue stream right from the start.

These strong partnerships not only provide Chirpley with a stable financial foundation but also allow us to gain invaluable insights into the specific needs and expectations of these top-tier clients. This close collaboration with industry giants will help us fine-tune our platform and deliver the most effective influencer marketing solutions possible.

As we solidify our presence in the Netherlands and gather momentum, we are well-positioned to replicate our successes in other regions, ultimately building a global network of influencer marketing excellence.

Empowering Businesses of All Sizes

After building a solidified base with collaborations with big brands, Chirpley is gearing up to expand its horizons in the multiverse of influencer marketing, with a focus on empowering smaller businesses.

While collaborations with big brands remain important, our upcoming platform release is set to revolutionize how local businesses connect with authentic nano and micro-influencers, driving conversions like never before.

In today’s marketing landscape, influencer marketing has become a force to be reckoned with, capturing a significant share of budgets for medium to enterprise-level businesses.

However, small businesses face unique challenges, from limited knowledge of influencers to restricted access and tight marketing budgets, often leaving them out of the influencer marketing game.

Chirpley’s mission is to bridge this gap, empowering local businesses to genuinely and cost-effectively engage their target audience. By collaborating with niche influencers, these businesses can harness the benefits of influencer marketing on a manageable scale, without overwhelming expenses.

Local influencers, fondly referred to as nano-influencers, are true gems for small businesses. Their inherent authenticity, niche expertise, and cost-effectiveness create a compelling combination. They boast high engagement levels, wield local influence, and wield the power of word-of-mouth marketing, building brand loyalty and reaching micro-communities. This adaptability makes it easy for Chirpley to scale and serve clients from various sizes and industries.

Chirpley’s Growth Blueprint and Strategic Leaps

As part of our roll-out in The Netherlands — Chirpley will set up a dedicated sales team that has the responsibility to onboard 500 businesses in 2023 through online and offline lead generation, projecting to generate $200K ARR in the second part of 2023.

Chirpley will restart running ads on TikTok, Facebook, and Instagram, in proportion to the weekly sales. This way, we’ll have a wide range of influencers in the Netherlands, making it simple for us to increase our sales efforts in the region.

Lastly, in line with our collaboration with techlab in March 2023, Chirpley is poised to secure $1M in growth capital. This funding will play a pivotal role in driving the commercialization of the Chirpley marketplace across the Netherlands and the broader European landscape. Our focus will be on penetrating the most popular Web 2 markets, encompassing Fashion, Comedy, Travel, Food, and Fitness. This strategic move firmly positions us as the ultimate alternative for SMEs seeking unparalleled influencer marketing solutions.

As we approach the culmination of 2023, we stand proudly amidst numerous achieved milestones. Looking ahead to 2024, our commitment to expansion remains unwavering. Our aspirations extend to further diversifying our product and service offerings across an array of markets, and countries, and through collaborative distributor networks.

Stay tuned for an upcoming article that will delve into our comprehensive plans for 2024. This visionary roadmap will unveil fresh strategies aimed at fortifying and expanding the $CHRP ecosystem, propelling a substantial boost to the token economy and its interconnected ventures.

The journey ahead is marked by innovation, growth, and a relentless pursuit of excellence.

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