**Main Takeaways**
- **Launch**: Binance and Brazilian Football Confederation (CBF) introduce the first Binance Free Pass for the main football league in Brazil.
- **Eligibility**: Binance users in Brazil holding the Brasileirão Betano 2024 NFT can win a Binance Free Pass.
- **Access**: The Free Pass grants access to any match of the season for free, with a companion.
- **Draw**: Four Free Passes will be drawn, allowing holders to choose one match per round up to 7 days in advance.
- **Benefits**: The NFT also offers collectible football items and discounts on Binance and CBF Academy courses.
#### **The “Golden Ticket” Inspiration**
- **Unique Experience**: Inspired by the "Golden Ticket" concept, the Binance Free Pass offers a special stadium experience.
- **Advance Information**: Winners will be informed in advance about available matches for Match Days Experiences.
#### **Real-World Benefits**
- **NFT Features**:
- Collect rare football items
- Discounts on Binance and CBF Academy courses
- **Design**: New design created by the Brazilian crypto community and football fans.
- **Points**: Holders of the 2023 season NFT carried unused points to the 2024 season.
#### **How to Apply**
1. **Register**: Sign up on CBF Fanverse.
2. **Complete KYC**: Finish the identity verification process on Binance.
3. **Redeem NFT**: Get the free NFT of the season.
4. **Opt-In**: Sign up for the promotion on the Binance website landing page.
#### **What Is an NFT?**
- **Definition**: A non-fungible token (NFT) is a unique, collectible digital asset stored on a blockchain.
- **Examples**: Images, songs, virtual land, game skins, etc.
- **Popularity**: NFTs offer new experiences in owning digital assets; transactions reached $2 billion in 2022.
- **Sports Use**: NFTs can serve as membership or loyalty tokens, providing access to exclusive benefits and closer connections with players.
#### **Why KYC?**
- **Purpose**: KYC (Know Your Customer) is required to prevent money laundering and other illicit activities.
- **Process**: Brazilians can complete KYC with basic government-issued documents and proof of address.
#### **Quotes and Insights**
- **Guilherme Nazar, Binance General Manager in Brazil**:
- “The largest crypto exchange in the world recognizes the potential for sports to merge with digital assets, especially in a football-loving nation.”
- “This synergy offers new revenue streams for clubs, athletes, and institutions globally.”
- **Deloitte Study**:
- **Insight**: The highest-value NFTs are those offering tangible benefits.
- **Statistic**: About 15% of Gen Z fans have purchased digital assets, attracted by exclusive products and experiences.
Stay tuned and get your Brasileirão Betano 2024 NFT for a chance to experience the best of Brazilian football with Binance!