Alkimi has announced a significant upgrade to their Labs platform, aiming to revolutionize the £600 billion digital advertising industry through decentralized technology. This development marks a unique opportunity for Web3 infrastructure to generate real-world revenue from Web2 businesses and services. The new version of the platform is expected to provide a more secure, transparent, and efficient advertising ecosystem, leveraging blockchain technology to address the current challenges in the industry. This move by Alkimi signifies the growing influence of blockchain technology in various sectors, including digital advertising.