Millions of people across the globe use crypto every day to take control of their finances, from changing careers in Africa to offsetting inflation in Asia – everyone has their own story. We are proud to reveal our new campaign ‘Crypto is better with Binance’ where we meet ten of our users to discover how they have used crypto to improve their lives. 

Through this series of short films, we get a glimpse into the personal journeys of these Binance users across regions including Asia, Africa, the Middle East, Europe, and Latin America. Their real-life stories take us inside the unique ways in which they have leveraged the power of crypto and Web3. 

"These diverse stories provide a snapshot of our 165+ million users worldwide, illustrating how they're taking control of their finances," explains Rachel Conlan, Chief Marketing Officer at Binance. "This series is part of our continuous effort to spotlight the use cases that define how Binance products and services support people today. Billions of people are yet to explore this space and content series like this one help amplify the empowering nature of crypto for everyone."

In the following weeks, we will be rolling out new films every Monday and Thursday starting on November 30, with each film shining a light on the challenges, breakthroughs and insights that have helped shape their experiences. Join Lauri, Hugo, Angela, Aman, V, Francimaria, Mustafa, Svitlana, Imed and Pierre as they open up and tell their stories on camera. You can catch the latest videos on the ‘Crypto is better with Binance’ landing page.

As part of the campaign a Spot Trading Competition will run consecutively with a share of over $100,000 in crypto rewards up for grabs! The competition runs from November 30, 13:00 UTC - December 18, 23:29 UTC, 2023. 

To find out more and participate please head to the competition page here.

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