In order to bridge the gap between fashion, #gaming, and #blockchain while promoting Web3 usage, Nike entered the NFT gaming market with Fortnite and partnerships with #EASports.

However, it is yet unknown which individual games will use Nike #NFTs.

Since gamers are drawn in by distinctive digital assets and immersive experiences, the confluence of NFTs with gaming offers new chances for engagement and interaction for both traditional brands and businesses in the web3 sector.

Nike's.Swoosh platform has so far mostly been a success, and in May, despite initial technological difficulties, the platform had earned more than $1 million in sales from its first NFT collection with a sneaker theme.