We are excited to welcome Rachel Conlan as Binance’s Vice President of Global Marketing. Rachel will oversee and manage our regional and global marketing teams across the world to help reinforce and expand Binance’s position as a trusted industry leader in the crypto space.
Rachel brings to Binance a wealth of experience at the highest level which included heading Global Partnerships at CAA Sports, a leading international sports and entertainment agency, where she developed brand partnerships to improve its market influence in the industry.
She also served as the Global Chief Marketing Officer for Havas, pioneering strategies for business development and revenue growth.
"With Rachel's extensive experience, she will help propel the industry forward, introducing more people to blockchain, familiarizing them with Binance, and collectively building this still very early-stage industry," said Binance Co-Founder Yi He.
In pursuit of a broader crypto awareness and adoption, Rachel will help Binance push the boundaries of our marketing efforts on several fronts, including engaging untapped demographics, working with policymakers, and connecting with industry heavyweights. The role she plays is pivotal in leading the world into the new era of Web3.
Rachel is also poised to take charge of Binance’s existing and future brand partnerships. She will be at the helm of our current campaigns, including Cristiano Ronaldo, The Weeknd, Alpine Formula 1, and Khaby Lame, to advance our global marketing endeavors. Her work will involve exploring innovative brand collaborations and driving broader conversations with influential leaders on the role of digital assets.
"I am thrilled to be embarking on this journey with Binance, a truly world-class organization that has garnered the trust of millions globally,” says Rachel. “I'm eager to collaborate with an incredibly talented team, and together, we aim to enlighten and align with our leadership to fulfill our mission of ushering a billion users into this dynamic and exciting industry."