Do you get 0 results with your marketing? In most cases, this is because projects got no strategy. They shoot random marketing activities everywhere. Stop wasting your budget, and get yourself a strategy before you start the next campaign

Before every partnership we have, we start with strategy workshops. In this thread, I will go into marketing strategy alpha.

Goal: Revenue is the ultimate goal for any company, but short-term objectives like credibility building, customer engagement, and new followers are equally important.

These milestones track progress in your marketing plan. Strategy is the ideology, planning is how you reach your goals.

Investor/community persona: Get to know your ideal investor or community member inside out. Understand where they spend their time and choose marketing channels that align with their preferences. For example, if your project is a game, target passionate gamers.

Highlight how your product enhances the lives of your investor or community members. Personal connection is key.

Your message should effectively showcase the benefits and unique features of your project, resonating with your specific target audience. Differentiation is crucial in capturing attention. Stand out from the crowd!·

Budget: Your marketing budget depends on several factors, such as the number of channels you choose, your specific targets, and your overall approach.

Are you hoping for organic virality? Are you planning a strategic mix of various channels? Determine your budget accordingly. Remember, investing wisely yields the best results.

Marketing Channels: Even the most compelling message and strategy need the right channels to amplify their reach. Consider your target audience and identify the platforms

We at Lunar are a web3 native marketing agency helping genuine projects with the go-to-market strategy to authority building, public relations and web3 growth initiatives.