According to Odaily, sportswear giant Adidas has partnered with the Ethereum NFT series Doodles to sell virtual gift packages that allow buyers to purchase exclusive physical apparel. In a joint statement, Adidas and Doodles announced that these limited-edition collectible packages will be available for purchase until August 16, each containing two items. The Adidas Originals x Doodles online store lists the single package retail price at $4.99, while prices for packages ranging from two to one hundred units vary between $8.49 and $374.99.

Some of the collaborative sets include physical collectibles featuring Deysi, the digital mascot from Pharrell Williams and Coi Leray's new song 'Not in the Store.' These collectibles include Deysi sportswear and Superstar shoes, each limited to 200 pieces.