According to Odaily, Bitwise has announced that its previously launched Ethereum commercial will be minted as a Non-Fungible Token (NFT). This marks the first time an advertisement has been minted as an NFT on national television in the United States.
The company has also revealed that 50% of the profits from this venture will be donated to Protocol Guild. The remaining 50% will go directly to the actors involved in the advertisement. This innovative approach to advertising not only provides a new revenue stream for the actors but also supports the work of Protocol Guild.
The move by Bitwise is a significant step in the integration of blockchain technology into mainstream media and advertising. It demonstrates the potential of NFTs beyond the art world, where they have primarily been utilized up until now. The use of NFTs in this context could pave the way for a new era of advertising, where commercials can be owned and traded just like any other digital asset.