According to PANews, decentralized trading platform Trader Joe has rebranded to 'LFJ' as of last week. The rebranding includes updates to the LFJ token logo, social media avatars, and domain name. The move aims to continue the development of a decentralized exchange.

In the coming months, LFJ plans to introduce several new features. These include an aggregator, a loyalty program, a portfolio system, and new protocols such as Token Mill and a central limit order book. The rebranding and upcoming features are part of LFJ's strategy to enhance its platform and user experience.