Former Ethereum Name Service (ENS) executive Brantly Millegan has launched the Ethereum Follow Protocol (EFP) on the Ethereum mainnet. EFP, similar to Lens Protocol, serves as a social graph layer for applications without incorporating posting features or maintaining a profile system. This allows other apps to seamlessly integrate social functionality without reinventing the wheel. EFP's launch marks a significant milestone in the evolution of decentralized social media and is poised to empower a new wave of social applications built on Ethereum.