**Crypto Investors Urged to Stay Skeptical Despite Growing Adoption**

**Singapore** - Amanda Cassatt, founder of Web3 marketing firm Serotonin, emphasized the importance of skepticism in the crypto world at Token2049. Cassatt warned that marketing can often be a tool for scams, urging investors to always do their own research.

**Key Points:**

- Both seasoned and new investors should adopt a skeptical approach to crypto marketing.

- PR firms are now more cautious, often seeking second opinions from fund managers and angel investors.

- Cassatt highlighted the role of celebrity marketing, noting its potential to make crypto projects memorable.

- The collapse of crypto projects, like FTX, can have widespread repercussions, including legal actions against promoters.

Stay informed and always question the hype!