Instead of taking on the challenge of creating an entirely new product range, brands can use NFTs as an extension of their existing productions.

This phenomenon is starting to be witnessed in the sports and entertainment industries, where companies are bundling physical products with NFTs to provide broader value to customers.

For example, celebrities are tapping into the market by bundling NFTs together with ticket and merchandise sales for concerts.

This integration can be further enhanced on a business level to increase NFT adoption in general consumers.