NFTs have been used as an effective tool by countries like Ukraine to raise funding for refugees.

Similarly, NFTs have been used as a tool to raise funds to empower Afghan women that have been struggling as a result of recent events in the country.

Businesses can tap into this prospect of NFTs to improve customer adoption and link this emerging technology with a beneficial social cause.

This can encourage customers to take the time to learn about the phenomenon and interact with the technology.

Similarly, other ESG initiatives can also be targeted under the NFT umbrella, depending on company creativity and strategy.