MicroStrategy, American software company has already become the largest institutional Bitcoin holder ranking even above certain countries. For the first four months of 2024, MicroStrategy purchased 25,250 more bitcoins, thus accumulating 214,400 BTC worth more than $14 billion. 

Such a stash is equal to more than 1% of all bitcoins and far exceeds the country’s mine of 207,189 BTC.

Systematic BTC Acquisition

Under the leadership of Phong Le, MicroStrategy has acquired Bitcoins systematically. It has bought these Bitcoins with the average cost of around $35,180. Bitcoin’s market value at present is around $64,000. This shows that MicroStrategy has potential gains of more than $6 billion till date. 

MicroStrategy’s strategic direction on buying even with the current volatility of Bitcoin show a firm’s believe in the Bitcoin culture. MicroStrategy is willing to hold on to its Bitcoins regardless of the market situation. This is also evident through its public endorsements, including HODLing of the “diamond hands.” 

Events that Led to Massive Gains for MicroStrategy

The above analysis can be somehow attributed to two events that had occurred in this year. The SEC’s approved the first ever spot Bitcoin ETFs. This decision paved the way for a huge institutional investment into BTC ETFs.

The second event was the halving of Bitcoins which is a process that occurs every four years or so and this act has the ability to reduce the rate of block rewards for mining Bitcoins. This scarcity in tandem with the demand pressure pushed the Bitcoin to new high of over $73,000 by March 2024. 

 With the recognition and adoption of BTC in the market, MicroStrategy’s positioning and holdings put it in a strong position for a crypto revolution. 

MicroStrategy’s transition into Bitcoin investing demonstrates the increasing convergence between conventional finance services and decentralized digital assets. This development  showcases the possibilities for Bitcoin in the world economy.

Our Take

MicroStrategy’s insistence on investing in the crypto market despite their continued oscillation, is typical of ‘HODLing’ in the Bitcoin community. It also speaks volumes about the company’s prospects and future potential growth of Bitcoin.

This approach of MicroStrategy not only shows it’s belief in the prospects of Bitcoin but also gives it future leverage. MicroStrategy will benefit immensely in case there is an upward streak of the value of the cryptocurrency in the coming times. 

By the time it became clear that Bitcoin was to be a long term investment as it slowly and steadily gains mass acceptance, MicroStrategy’s bet may very well be a strong pointer to the future of Bitcoins.

Furthermore, as institutional acceptance of Bitcoin continues to grow in the market, MicroStrategy’s large share of the market can potentially have a domino effect on the rest of the market and contribute towards integration of traditional finance to the cryptocurrency space. 

This strategic accumulation and holding strategy places MicroStrategy at a vantage point to shift the market perceptions as well as the wider adoption of Bitcoin as an actual financial instrument.