Find out why celebrities are so fascinated by crypto and how this strange relationship began.

Cryptocurrency is the currency of the people, and while that includes everyday investors, it also applies to hot-shot celebrities.

Seeing a world-famous celebrity being linked to a new memecoin or an exchange isn’t exactly anything new, as anyone who keeps up with the crypto ecosystem will know all too well. 

Many will argue that most celebrities will only do this for self-profit, and while this is certainly true in some cases, the reasons why they get involved with crypto aren’t always this obvious

How Do Celebrities Promote Cryptocurrency?

Celebrities can promote crypto in one of two ways: by establishing their custom-made token or advertising another token or exchange they are partnered with.

Of course, these popular individuals can promote the product in many ways. Whether it be an Instagram story, a livestream, a concert, or even a simple Tweet, any mention of cryptocurrency by a celebrity is always bound to draw attention.

It’s also important to mention that there’s no restriction on what celebrities can enter the cryptocurrency world. Actors, musicians, and athletes have all taken the plunge into crypto, which proves just how accessible it is.

History of Celebrities in Crypto

Before we analyze why celebrities decided to promote their crypto of choice, let’s first look at how this strange relationship formed. 

During a 2019 free concert in Manila, famed boxer Manny Pacquiao surprised everyone when he unveiled the first celebrity crypto token: PAC.

The PAC was designed to allow Manny’s fans to “interact” with him in unique ways by giving them a new way to buy merchandise and tickets for his fights.

Though there were some examples of celebrities supporting crypto products before this, such as Mike Tyson, who promoted a Bitcoin Wallet in 2016, none of them received the widespread attention that Pacquaio did.

Only a short while later, singer Jason Derulo and tennis player Caroline Wozniacki also created their own tokens. 

At this point, celebrities seemed to be genuine about using crypto to build a bridge between them and their fans, but this didn’t appear to last for long. 

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