HashKey Group Teams Up with Telegram Tap-to-Earn Game Catizen to Build GameFi Products

HashKey Group, a leading digital asset financial services provider in Asia, has partnered with Catizen, a Telegram Mini App, marking the group’s first foray into the Web3 space.

As part of the collaboration, the duo would leverage The Open Network (TON) ecosystem to develop gaming finance (GameFi) products and global digital entertainment infrastructure.

In a Monday press release, HashKey Global, the licensed exchange under HashKey Group, said it will offer Catizen users access to regulatory-compliant and reliable digital asset services.

TON Continues to Grow Rapidly

The partnership comes amid the growing importance of the TON ecosystem, which has seen rapid development and increased interest from developers in recent quarters.

“In the last one or two quarters, we’ve witnessed a substantial increase in the number of developers on the TON blockchain, signaling a prosperous period for the ecosystem,” Ben El-Baz, Managing Director of HashKey Global, said.

He added that the presence of experienced teams working on projects in decentralized finance (DeFi) and games like Catizen was a key factor in HashKey’s decision to collaborate.

Tim Wong, Chairman of the Catizen Foundation, addressed the challenges faced by GameFi and the broader Web3 gaming sector.

He pointed out that the issue of game longevity affects both Web3 and traditional Web2 games, with many games experiencing short lifecycles.

Wong stressed the importance of robust data tracking systems to measure user engagement and inform strategic decisions.

“It is crucial for third-party platforms to track on-chain interactions and users within Catizen,” Wong noted, adding that Catizen currently boasts over 120 million daily active users.

The partnership comes as TON Ventures, a newly launched venture capital firm, announced a $40 million fund to support early-stage crypto projects within the TON ecosystem.

The fund aims to connect investors with builders to drive growth and innovation across.