Donald Trump Jr. and Eric Trump, former U.S. president Donald Trump’s sons, have teased an impending ‘huge” announcement and an analyst says it could be in the real-world assets market.

Both Trump Jr. and Eric hinted at a new development for the decentralized finance space, and their posts come days after Trump strengthened his crypto-friendly stance with an appearance at Bitcoin (BTC) 2024. Trump also promised never to sell the U.S. government’s Bitcoin, instead pledging to support efforts to establish a U.S. Bitcoin reserve.

The Republican presidential nominee also unveiled limited-edition Bitcoin sneakers.

What have Trump’s sons said?

In a post on X, Donald Trump Jr. said crypto should be ready for an announcement that will “shake up” the ecosystem. Meanwhile, Eric noted he had “truly fallen in love with crypto/DeFi” and that a big development around this was coming.

Remember the launch of the Donald Trump coin with the DJT ticker symbol? It had no links to Trump, but it was a debacle. It’s likely why some commentators on X replied to Trump Jr.’s post by noting that the big move or bombshell better not be another meme coin.

Others have provided caution, stating that it may be unwise to “cook up” crypto projects before Trump helps reform the U.S. Securities and Exchange Commission.

You should probably avoid cooking up any crypto schemes until you're sure that daddy's gonna crush the SEC.

— Jameson Lopp (@lopp) August 6, 2024

Read more: Goodbye, Gary: Donald Trump vows to fire SEC chief if elected

Is it a real world assets project?

The crypto community continues to speculate and one of the rabbit holes is from Steven ‘aka Dogetoshi’. According to the researcher and Dogecoin investor, connecting dots suggests the Trump’s big DeFi announcement could be related to a real-world asset project.

Might have found a connection between Eric/Donald Trump Jr’s DeFi crypto tweet. Starting with this tweet. https://t.co/zbePIRDDn0

— Steven (@Dogetoshi) August 7, 2024

A real estate tycoon and trademarks

Steven posits that real estate magnate and Trump ally Steve Witkoff shared a message that included the same hashtag as Donald Trump Jr. Here’s Witkoff’s post on X.

We’re on the verge of something game-changing in Crypto and DeFi. Bringing financial power and freedom back to the people—get ready. #BeDeFiant

— Steve Witkoff (@SteveWitkoff) August 6, 2024

Apart from Eric and Trump Jr., Witkoff also follows Chase Hero, a crypto influencer whose X profile says is a builder of tech that connects the real world to the digital world.

 “My running theory is they’re gonna work this Chase dude to launch some RWA tokenized project to allow people to buy tokenized shares of Trumps’ buildings or something,” Steven noted.

More than that, Hero is linked to Subify, an OnlyFans rival that also has connections to AMG Software Solutions.

According to The Block, Subify and AMG share a home address, while the latter is the company that recently filed trademark applications that relate to the hashtags used in Trump Jr., and Witkoff’s posts on X.

The trademark applications are for the words “World Liberty”, “Be DeFiant” and “World Liberty Financial.”

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