This article comes from: Wintermute
Translator: Odaily Planet Daily Azuma
In the world of cryptocurrencies, the issuance of tokens is crucial. A successful token issuance can significantly enhance the value and influence of the protocol and bring huge wealth to various actors within the ecosystem in the form of airdrops.
However, in the current environment, the true potential of token issuance is often limited by the design of decentralized exchanges (DEX) - the protocols that issue tokens cannot capture the value derived from trading activities. By having their own automated market maker (AMM) curve, protocols can more effectively capture and retain the value they create, thereby improving their own economic models and enhancing the sustainability of DeFi.
Token issuance can create huge value
The issuance of tokens is the most critical moment in the development of a protocol. If designed properly, it will create tremendous value for all users, contributors, investors and the entire community.
Value creation generally takes the form of airdrops, where protocols distribute tokens to users who frequently use their products. Since 2024, the five largest airdrops alone have created approximately $6.6 billion in value (not counting ZKsync and LayerZero, which airdropped this week).
The ensuing price discovery phase will continually validate and reshape airdrop recipients’ expectations of the protocol’s true valuation, and will largely determine whether they will sell their airdrop shares — and vice versa for potential buyers, determining whether they will buy in in the first place.
This gaming behavior will bring huge trading volumes on the first day of TGE, and both CEX and DEX can benefit from this process.
As shown in the figure below, the trading volume of Wormhole and Starknet on the first day of TGE exceeded US$1 billion. For a period of time after the coin issuance, the trading volume generally remained at a high level. For example, the trading volume of Ethena and Wormhole in the first 14 days accounted for more than half of the trading volume in the first 50 days.
One thing that is beyond doubt is that the success of the current token issuance will largely depend on the listing on CEX. Larger CEXs can provide better liquidity and user base, thereby helping protocol tokens gain greater exposure and achieve more efficient price discovery. Both parties can achieve mutual benefit in this process.
However, in the DEX environment, protocols often need to pay a large amount of upfront costs (which should be used for liquidity matching) to build liquidity pools on DEX, and are unable to capture the value they create through DEX.
DEX’s value hijacking
Currently, DEXs largely fail to properly price and reward the protocols that bring them volume, fees, and users.
For example, 100% of Uniswap’s transaction fees go to liquidity providers, while protocols such as Pancakeswap, Curve Finance, Balancer, etc. distribute part of their transaction fees to different groups in their ecosystems — token holders, DAO treasuries, etc. However, protocols that create tokens and build liquidity pools receive nothing.
If you look closely at the composition of Uniswap's trading volume, various small governance/protocol tokens (altcoins relative to mainstream coins and stablecoins) have historically been one of the main sources of its trading volume, accounting for 30% to 40% of Uniswap's total trading volume in recent months. However, this number may still be underestimated because mainstream coins and stablecoins will include some LST, LRT and decentralized stablecoins, and the value of these tokens comes from the protocols that issue them.
Although Altcoins are inferior to mainstream coins and stablecoins in terms of trading volume, they are superior to the former in terms of fee contribution. Since April 2023, Altcoins have accounted for 70%-80% of Uniswap's total monthly trading fees, with a high of 87.7% in October. The difference in Altcoin market share between trading volume and fees is mainly attributed to the 0.05% or 0.01% fee tiers commonly used by mainstream coins and stablecoins, while Altcoin pools often use 0.3% or 1% fee tiers.
As shown in the above figure, the dominance of Altcoins in transaction fees has been further strengthened since January 2023. This may be due to the continued increase in the number of Altcoins, and on the other hand, it may be because the major Altcoin protocol teams have spent countless hours and resources to maintain the community, build products, and drive the growth of token demand. However, in this process, all fees generated by token transactions are captured by DEX LPs instead of flowing to the protocol itself.
It is worth noting that some teams have attempted to recapture some value by implementing a buy/sell tax on their tokens, requiring a fee to be paid on every buy and sell. This tax model has worked quite well for some protocols like Unibot and has generated $36 million in benefits for their ecosystem and token holders. However, a general drawback of this approach is that it introduces greater complexity to the token contracts themselves and limits teams to only capturing fees on the tokens they deploy and control.
How to solve the problem? Build your own DEX
If leading DEXs like Uniswap hijack the value that should belong to the protocol, what should the protocol do?
One option is to launch a DEX yourself, like Friendtech did with BunnySwap. BunnySwap was forked from Uniswap V2 by Friendtech, and its main utility is to facilitate trading of its native token, FRIEND.
During the fork of BunnySwap, Friendtech made two important changes: first, it changed the transaction fee ratio flowing to FRIEND-WETH liquidity providers to 1.5%; second, it changed the protocol fee income belonging to the FriendTech team to 1.5%.
In the original version of Uniswap V2, you can neither achieve the first point - because the fixed rate for all liquidity pools is 0.3%; nor can you achieve the second point - the latter is also fixed at 0.05%, and all protocol fees belong to the Uniswap DAO treasury.
With these changes in place, BunnySwap has helped the FriendTech team collect $8.26 million worth of WETH from protocol fees in 35 days since the FRIEND token launch. Like most other airdrops, FRIEND has maintained high trading volume in the early stages of the TGE, reaching $89 million on the launch day, which means $1.7 million in protocol fees.
FriendTech is not the only protocol to recycle value by building its own DEX. Since 2021, Katana has been charging a 0.05% protocol fee on all trading operations on the Ronin chain, all of which will flow into the Ronin treasury.
Since launching in November 2021, Katana has facilitated over $10 billion in volume and generated $5 million in protocol fees for the Ronin treasury. For AXS and SLP tokens alone, Katana now accounts for ~97% of all DEX volume, highlighting the effectiveness of a closed ecosystem in value retention. Prior to Katana’s launch, AXS and SLP liquidity pools had generated $3.8 billion in volume on other major DEXs, which is estimated to be approximately $1.9 million in lost protocol fees.
New ideas, new challenges
Building your own AMM DEX may seem lucrative, but it does bring some new considerations and challenges.
In the above cases, what FriendTech and Ronin Chain/Katana have in common is that both have built a strong ecosystem with strict restrictions and achieved subsequent capture through prior constraints - FriendTech restricts the transferability of FRIEND and provides a unique interface for users to buy/sell its tokens, while Ronin Chain/Katana strongly incentivizes users to migrate AXS and SLP to its dedicated chain. Therefore, for protocols to successfully capture value, they must strictly control the value they create within their own ecosystem, because DeFi is permissionless and without restrictions, anyone can use your tokens to deploy their own liquidity pool on another DEX.
In addition, building your own AMM DEX requires additional audit costs, time, and technical resources, and requires convincing users and liquidity providers to accept the corresponding risks.
Finally, building your own AMM DEX also means that you will lose certain network effects. For example, if there is only one X-WETH liquidity pool for your token, it means that all potential buyers must buy WETH before buying the token, especially before other aggregators integrate your DEX, which will inevitably affect the exposure of the token.
Fortunately, the DEX space is quietly changing, Balancer has announced their V3 version, and Uniswap V4 is coming, which is expected to make liquidity pools highly customizable. Specifically, Uniswap V4's hooks architecture will allow liquidity pool creators to add additional transaction fees and use them as another form of protocol fees. This will enable the protocol to capture a certain amount of value created by Uniswap while enjoying the security and liquidity network effects of Uniswap.
in conclusion
In summary, the current DEX environment fails to properly incentivize protocols for the value they bring to their platforms.
By building their own DEX, protocols can avoid the value hijacking that occurs when relying on third-party DEXs. The cases of BunnySwap and Katana have proven that protocols can achieve value retention by building their own AMM solutions.
Although this will also bring some new challenges, such as the need for additional audit resources or new risks, the potential benefits in value retention and ecosystem control make this still an extremely attractive option.
As the DeFi industry continues to grow, protocols may increasingly consider controlling their own AMM curves to ensure longer-term sustainability.
