Toikido CEO Darran Garnham has over 20 years of leadership experience in the global entertainment and toy industries and has played key roles in iconic brands including Pokémon, Toy Story, Jurassic Park, Minions, VeeFriends and Among Us.

Labelled a ‘badass’ at school, Darran is renowned for his vision for emerging trends, strategic partnerships and innovative approaches to disrupting the entertainment sector, which has seen Toikido distribute over 30 million products globally in two years.

“Bad Egg Co.” is a creative, story-driven collection of colorful digital characters, and the team’s mission is to make Bad Egg a global phenomenon. “Bad Egg Co.” is a rebellious brand that celebrates skateboarding, embraces adventure and camaraderie, and puts community, culture and creativity at its core.

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• opensea.io/collection/bad-egg-co/overview

Bad Egg Co.

OpenSea: Can you tell us the story behind “Bad Egg Co.”?

Darran Garnham: “Bad Egg Co.” was founded over two years ago and we’ve been carefully building the brand ever since, laying a solid foundation before launching our first product, a series of digital collectibles, but believe me, this is just the beginning, we have a range of content in the works that is ready to surprise and delight our community.

OpenSea: What inspired Bad Egg Co.’s unique skateboarding style and rebellious vibe?

Darran Garnham: We are very passionate about street culture, such as skateboarding, BMX, etc. These sports are not just about skills, but also a form of self-expression and rebellion. We injected this energy into "Bad Egg Co." and created characters that are both misfits and heroes. In addition, skateboards can be used as a means of transportation and as works of art, just like our Bad Eggs, which is amazing.

OpenSea: As founder and CEO of Toikido, what is the most exciting part about bringing “Bad Egg Co.” into the digital collectibles space?

Darran Garnham: It’s been exciting working with brands like VeeFriends and Cool Cats, but creating Bad Egg Co. from scratch is on another level. It’s been so rewarding to watch our ideas become tangible products and to see the community embrace these creations. Whether it’s toys, digital collectibles or animations, seeing our Bad Eggs come to life is an unparalleled experience.

Bad Egg Co.

OpenSea: Can you share more about the unique pieces in the “Bad Egg Co.” series?

Darran Garnham: One of them is the 12 unique Bad Egg characters, these aren’t just variations, each one is a standalone piece of art that captures a unique character in the Bad Egg universe.

OpenSea: Why are unique digital collectibles so special and sought after?

Darran Garnham: Each Bad Egg has unique features and characteristics that cannot be found in any other Bad Egg, think of them as snapshots of our world, each one tells its own story, their rarity and depth of detail makes them very special and highly sought after among collectors.

OpenSea: How has working with OpenSea impacted the development and launch of Bad Egg Co.’s digital collectibles?

Darran Garnham: The OpenSea team has been amazing, providing us with valuable feedback, perfect timing, and solid advice. Their support has been crucial in shaping and launching Bad Egg Co., ensuring we were set up for success from the start.

Bad Egg Co.

OpenSea: What role does the community play in the “Bad Egg Co.” brand, and how do you plan to engage with your audience when launching the series on OpenSea?

Darran Garnham: Our community is at the heart of Bad Egg Co. We are amazed by their creativity and passion, and after launch we will keep this momentum going through continued social interaction. We also plan to hold in-person meetups to strengthen our connections, and we hope to provide the community with tools to create, share, and expand the Bad Egg world.

OpenSea: Can you tell us about the future plans of “Bad Egg Co.”?

Darran Garnham: We have some big surprises planned and given Toikido’s track record in licensing, animation, trading cards and toys you can expect a lot, we are fusing these elements together to expand “Bad Egg Co.” into a multifaceted global brand, stay tuned for some big announcements in the coming weeks and months. ‍

OpenSea: How do you see Bad Egg Co. evolving into a global franchise with interests in toys, licensing, music, and animation?

Darran Garnham: Everyone loves the mystery of the egg, is it a dinosaur egg? Or a mystery egg? This concept of surprise and discovery is perfect for storytelling across different media and we’re excited to see how we can collaborate and expand the brand to bring other characters and talent to bear on Bad Eggs, it’s going to be a fun journey.

Bad Egg Co.

OpenSea: What unique features or experiences do you hope to provide collectors with the “Bad Egg Co.” digital collectibles?

‍Darran Garnham: Early adopters are vital to us, they will be able to influence live events, enjoy exclusive discounts, get early access to new items, and some exciting airdrops, and we want to ensure those who support us from the beginning feel valued and part of our journey.

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