[Doodles will migrate the avatar creation "Stodio" to the Ethereum Layer2 foundation]
NFT-powered entertainment project Doodles is making a big shift. The project announced that it will migrate its "Stoodio" customized platform from the Flow blockchain to the Ethereum layer 2 extended function network Base, which is scheduled to be completed in mid-July, aiming to take advantage of Base's cheaper and faster transaction speeds. Developed by Coinbase, Base is rapidly emerging.
Doodles CEO Julian Holguin told Decrypt that the move had no issues with Flow, but rather was about fulfilling the project’s future vision. "Flow is a great partner for us, but most of our community exists elsewhere," Holguin said.
Doodles has more than one million followers on the social media platform and its animated content averages 25 million total views per week. Holguin wants Stoodio to be where they think it has the greatest chance of mass adoption and create rich experiences.
To mark the occasion, Doodles will be offering a unique free Base NFT minting event via Zora, unlocking exclusive content within Stoodio once the migration is complete.
Austin Hurwitz, Doodles’ director of business development and strategy, is optimistic about the partnership. "We believe the next wave of cryptocurrency adoption will be driven by products that are not only easy to use, but also entertaining and valuable. Joining forces with Coinbase and Base is an important step in realizing this vision," he said.
This shift in strategy coincides with Doodles’ upcoming animated short film, Dullsville and the Doodleverse. Set for release in September, the video will be directed by Doodles founder Scott "Burnt Toast" Martin, with music produced by chief brand officer Pharrell Williams, and Lil Wayne and Coi Leray will also contribute music and voice characters.
"Web3 and cryptocurrencies allow us to cut out a lot of the middlemen and create a richer ecosystem for us and our community," Holguin said.