Author: Wenser, Odaily Planet Daily
As an L2 network with the grand vision of "leading 1 billion users into the on-chain society", the Base ecosystem is undoubtedly in the first echelon in the industry in terms of its inclusiveness for various application products.
In the early morning of June 14th, Beijing time, Base officially issued a statement hinting at a cooperation with the world-class sports brand Adidas. For a time, speculation about a new round of Base Onchain Summer once again became the focus of market attention. Odaily Planet Daily will briefly review and introduce some representative products of the Base ecosystem in this article for readers' reference.
Social Applications
As the L2 ecosystem that gave birth to two well-known social protocols, Friend.tech and Farcaster, Base's contribution to social products is obvious. In addition, as a social protocol, Farcaster also provides a good living soil and development environment for different types of social products. Therefore, for a long time, social products will be an important part of the Base ecosystem. Although these products may not necessarily bring high TVL or profits to the Base ecosystem, they can bring a steady stream of new users and new traffic to it, which is exactly what countless L1/L2 blockchain networks dream of. The following are some representative products:
AlfaFrens
Warpcast Followers: 29,000
AlfaFrens is a new SocialFi application built on the Base ecosystem and the Farcaster protocol. It was developed by Superfluid, a startup that supports on-chain asset flows. It allows users to subscribe to KOLs and access exclusive chat rooms with the help of DEGEN tokens. It can be seen as a "copycat product" of Friend.tech and no tokens have been issued yet.
AlfaFrens product interface at a glance
Gemz
The social project that Jesse Pollak, head of the Base protocol, is following once set off a "social fission craze" in April, but later, perhaps inspired by the TON ecosystem game project Notcoin, it transformed into a social fission game project called Tap2Earn. Currently, the number of people in the official Telegram channel is about 520,000, and the number of fans of the official account is about 430,000. No coins have been issued yet.
Dracula
This product has been mentioned before. It can be regarded as a "Web3 version of Tik Tok" short video social platform. It has previously received an ecological incentive prize pool of 20 million DEGEN. It still has a creator fund worth $1 million open to many creators. The platform also draws on Friend.tech's token fan economy model and has not yet issued any coins.
Bountycaster
This is a task program created by Linda Xie (former co-founder of Scalar Capital and product manager of Coinbase). It is also built on the Farcaster protocol. Users can publish tasks by adding the tag @Bountybot when sending content on clients such as Warpcast. Other users can take on corresponding tasks and get corresponding rewards. No coins have been issued yet.
Build
According to the official Warpcast channel, this is a social game used to incentivize construction on the Base ecosystem chain. According to the top tweet of its official account quoting Jesse's tweet, this is an incentive project for Base ecosystem builders, created by the development team of the on-chain social market TalentProtocol. Users can nominate relevant candidates, and the first season of BUILD token airdrops has been carried out.
BUILD official website interface
It is worth mentioning that, influenced by the Farcaster protocol, in addition to client applications including Warpcast, Recaster, and Launchcaster, many social products in the Base ecosystem are built on Farcaster's Frame applet framework. This can provide certain assistance to the project in the early stages, but it also limits the initial traffic pool of the project to a certain extent. It has to be said that it is a pity from the perspective of growth, but it is also a unique landscape of the Base ecosystem.
Consumer Applications
Unlike social products, consumer applications are actually a larger part of the Base ecosystem with more room for imagination. After all, it has the advantages of being backed by Coinbase, a listed and compliant exchange, and can use its convenient and fast payment interface services such as Coinbase Commerce. The main means to achieve "1 billion users entering the on-chain world" is consumer applications with different functions and styles. The following are several well-known applications.
BlackBird
As a Web3 membership loyalty platform that completed a $11 million seed round of financing in October 2022 and a $24 million Series A financing in October 2023, BlackBird has received strong support from Union Square Ventures, Shine Capital and Multicoin Capital, Variant, Circle Ventures, IAC, a16z Crypto, Amex Ventures, QED Investors and other well-known institutions. The main reason is the founder Ben Leventhal's nearly 20 years of rich experience in the catering and food and beverage industry, as well as the food and local restaurant media Eater founded in 2005, and the well-known restaurant reservation website Resy sold to American Express in 2019. But in any case, Blackbird's market positioning of building a bridge between restaurants, hotels and users, and its method of serving users with programs such as FLY loyalty points, is already one of the few "consumer-friendly applications" in the Web3 and Base ecosystem.
Unlonely
This is an on-chain live broadcast platform based on the Base ecosystem, which has previously received investments from institutions such as Multicoin Capital and Coinbase Ventures. The application innovatively creates a unique viewing experience for users by integrating gamified on-chain functions into live broadcasts. For example, anchors can create temporary tokens, and the trading function can only be enabled when the token reaches a certain price within a certain period of time. Previously, the founder of the application, Brian Guan, had successfully achieved a token sale with a trading volume of US$160,000 and received US$6,000 in creator incentives with the help of this function. In addition, the application also allows viewers to interact through betting, voting, private chatting, and using the platform's native tokens, which increases the fun of use.
In February of this year, a live dating event called "Love On Leverage" on the platform caused a sensation. When the male and female guests interacted, the audience could bet on whether they would go on a second date. If the amount of support exceeds the predetermined threshold, then they will go on a date. On the contrary, if the opponents are in the majority, the event will introduce new participants. In the end, the event attracted more than 10,000 views and generated more than $20,000 in token transactions. To some extent, it has opened up a new track for "Web3 consumer applications" based on Web2 entertainment live broadcasts.
Wrapshop
This is a shopping store application similar to the "WeChat Mini Program Mall", and is built on the Farcaster ecosystem. Users can build their own "Farcaster Eco Mall" in a few simple steps to sell some of their own physical or virtual products, including clothing, artworks, etc. It is also the work of independent developer Colin. Currently, the V1 version is open to some users who meet the requirements for free.
Wrapshop website interface
Payflow
This is a payment application product created by independent developer @0x Sinaver. Users can use this application to complete on-chain social payments in ecosystems such as farcaster, lens and ens. As its account introduction says, "This is like Venmo/Cash App for web3 social and linktree."
It can be seen that although it is still in its infancy, the consumer application products of the Base ecosystem have gradually begun to develop. Based on the strong appeal and influence of Jesse and more Base ecosystem builders, and Coinbase's subsequent continued support for Base ecosystem consumer applications, development in this area is still worth looking forward to.
Adidas and Base’s recent collaboration may start from this aspect.
Meme Coin Application
Finally, when it comes to the Base ecosystem, Meme and Meme coins are naturally an unavoidable link. The following are several applications related to Meme coins. They have little to do with speculation, so they are for reference only.
Racing car
A Meme interactive product that previously received the tenth round of Base Ecosystem Builder Grants, according to its official documentation, "The Bolide application is a smart self-hosted Web3 application that leverages the user experience of Web2 to unleash the power of Web3 and allow users to hold, track and trade their crypto assets as well as access all "Bolide Earn" features. The Bolide application is designed to be simple and accessible even to people without DeFi experience, and is built in a safe and secure manner using the latest industry security standards. It is a smart, simple and secure way to store and earn cryptocurrencies. The goal is to build the next version of the current new banking solution for future market adoption, while combining the latest technologies in the decentralized market with a simplified user experience, such as: automatic returns on crypto assets (by combining the top DeFi market lending protocols and DEX's own earning solutions), easy transfers between friends and "saved" contacts, margin trading, retail payments, on/off ramps, NFT trading. "
It has to be said that the goal is still very ambitious. As to whether it can be achieved, we can just wait and see with a conservative attitude.
GAME
The BASE ecosystem Meme project GAME previously announced that it will launch the first Meme Game in the MemeFi track to provide Meme holders with a gamified social experience. Players can engage in Meme PVP battles in the game and obtain GAME tokens. The first cooperation is the RUNE ecosystem project DOG. Players who use DOG to play games can get GAME airdrops. Thanks to this, the price of GAME once soared by 40%.
Paragraph
An on-chain newsletter and publishing platform for the Base ecosystem, and also the main platform tool for Base's official account to release messages to the outside world. The platform allows creators to cast their works into NFTs, send newsletters directly to wallet addresses, or earn income through subscriptions. In addition, it has also integrated with social protocols such as Farcaster, Lens, and XMTP, enabling token-based channel creation and creating interactive channels for fan communities similar to "Knowledge Planet". Not only that, Paragraph even "killed" the former "track leader + competitor" Mirror and acquired it. After receiving a $5 million investment from Union Square and Coinbase Ventures, Paragraph has, to some extent, become the "only content player" related to Meme content.
Overall, after stripping away the hype surrounding the fast-fading Meme coin, Meme coin-related projects in the Base ecosystem are still flourishing.
Summary: A journey of a thousand miles begins with a single step
According to Dune data, the number of Base ecosystem users is on the rise. As of 0:00 on June 13, the total number of users reached 11,782,696. In other words, the number of Base ecosystem users has now exceeded 11.78 million, equivalent to one percent of the "1 billion on-chain users." And now, it is less than a year away from the launch of the Base mainnet.
It can be said that Base has created a "miracle" in the L2 network and even the cryptocurrency industry - the L2 network with the fastest TVL exceeding 5 billion; the L2 network with the fastest TVL growth rate; the L2 network that ranks among the top in terms of the number of users and the average number of daily active addresses, etc.
And this is just the first step of Base’s journey of a thousand miles.