Starting a business is now a matter of life and death.
A few days ago, I took a taxi on the way to do a home textile live broadcast. The driver talked about how he also lived nearby. He and his wife used to work in a garment factory in Zhejiang. Ten years ago, the two of them could save 300,000 yuan a year. In the first six or seven years, the couple saw many people around them starting a business, so they also went to Sijiqing to open a stall, thinking that they had so many years of clothing experience and resources, and starting a business would not be as easy as handy.
Unexpectedly, after six or seven years of working in the clothing industry in wholesale, e-commerce, and branding, they finally couldn't do it last year. When I counted the accounts, I worked hard for ten years in vain, lost all the money I invested in starting a business (more than one million), and lost the working time of the couple. If calculated based on past income, the couple could save 30 a year, and the salary of ten years is equivalent to three million.
He had experience, resources, and capital investment, but why did it fail? He felt very distressed and came out to drive Didi.
I told him that I have been an entrepreneur for more than 20 years. 20 years ago, the success rate of entrepreneurship was 70 out of 100 people. 10 years ago, it was 30 to 40 out of 100 people. 5 years ago, it was 10 to 10 people. Now, the success rate is only a few people.
Entrepreneurship is very particular about the right time, right place and right people. Everyone is welcoming the right time together. For example, the rise of an industry, such as the rise of new energy vehicles, is the right time. This bonus is the same resource for all car manufacturers. There are also differences in the right place. If you make clothes in Hangzhou and Shenzhen, the choice of the right place is different. In fact, the most important thing is the right people.
That is, you personally. Now the comprehensive requirements for individuals in entrepreneurship are too high because the competition is too fierce. Basically, it has reached the era of over-competition. You used to be good at a single subject, but now you are required to be good at all aspects. You think that the success of entrepreneurship is to be admitted to Tsinghua University and Peking University, and the probability is only 1%. Do the students who are admitted to Tsinghua University and Peking University have no shortcomings in every subject and are good at every subject?
So, from a high probability, 90% of people must go through the road of entrepreneurship failure. With this probability, do you still want to start a business?
