UXLINK is built on the Telegram platform. It is a social platform and infrastructure focused on connecting acquaintances. Since its launch in April 2023, UXLINK has become the leader in traffic among the new generation of social products with its unique link-making gameplay. UXLINK uses a novel mass adoption strategy. According to the project's official website, UXLINK currently has more than 7 million registered users from 190 countries and regions, more than 100,000 groups, and covers more than 8 million users. Recently, UXLINK completed the first phase of NFT distribution, laying the foundation for the upcoming large-scale UXLINK token airdrop and future layered operations. Large-scale applications are a key issue in the Web3 world, a basic concern of all application-layer entrepreneurial teams, and the primary reason why industries such as games, social networking, and RWA have received widespread attention.
In light of recent developments, the approval of a Bitcoin ETF and the upcoming listing of an Ethereum ETF have heightened the macro environment’s call for a truly “killer” Web3 application. UXLINK’s strategy emphasizes its infrastructure and community role. The app leverages Telegram’s existing user base and relationships within its ecosystem to build trust-based social connections on-chain.
The platform integrates an incentive layer within Telegram - preventing duplication of external dApps - to increase user retention and engagement through social networks, and lay a solid foundation for ecosystem collaboration and growth. Retention and engagement on the social side go beyond games or "earn while playing" platforms. UXLINK leverages social networks as its primary portal, enhancing its stickiness to further enable ecosystem collaboration and more efficient allocation of capabilities. UXLINK pioneers the "link earning" approach to user onboarding The protocol encourages users to share invitation links to join the "UXLink TG Community", allowing invitees to earn UXUY points. To achieve this, it facilitates the rapid establishment of real-world social graphs on the blockchain through link earning trust links. It enables social connections for one-to-one interactions to spread easily, laying the foundation for group dynamics and network effects.
For developers, dApp layer social relationship data is provided to developers through the protocol layer API, and the AWC protocol manages on-chain identity and asset relationships, assisting AI models in behavioral analysis and recommendation. Therefore, UXLINK actively cooperates with external developers to enhance platform functionality and expand ecosystem capabilities. UXLINK uses self-built infrastructure to meet platform needs. The RWS protocol focuses on social graph issues, improving recommendations and growth opportunities. The AWC protocol manages on-chain identity and asset relationships, supporting developers to understand users and conduct AI model analysis and recommendations. UXLINK has cooperated with Web3 wallets such as Binance and OKX to issue UXUY points and NFTs, and established the "UXLINK Social Ecological Alliance" to expand the developer community and third-party project cooperation, with rapid growth in revenue and profits. UXLINK has many use cases and a strong community incentive mechanism The protocol implements hierarchical operations by issuing four-level community NFTs, and always reserves a considerable portion (65%) of incentives for the community. Active users can obtain long-term incentives in UXLINK and ecosystem projects. Developers use UXLINK to pay protocol, data and dApp usage fees, of which 85-90% are allocated to community users.
Users leverage UXLINK as a trading commission tool, airdrops and investment opportunities. Partners pay UXLINK for customer acquisition assistance. It is characterized by limited supply and specific use cases, resulting in a sustainable deflationary model. What can on-chain data tell us about UXLINK? Given the uncertainty of off-chain data sources and methodologies, this section focuses on the on-chain landscape of UXLINK on Arbitrum (ARB). Given that UXLINK has not yet experienced a token generation event, we are leveraging on-chain score and NFT holdings data to predict the number of future UXLINK token holders. According to insights from Dune Analytics, UXLINK currently has more than 4.4 million on-chain score and NFT holders, of which more than 1.5 million hold NFTs. It is worth noting that only community members who meet specific score criteria have the right to mint NFTs and subsequently become NFT holders, thereby qualifying for airdrop benefits.
It is reasonable to infer from these data that UXLINK may have had about 1.5 million token holders before its official listing, a number very close to the size of NOT after its listing. Looking ahead, we expect the number of pre-TGE holders to grow further, potentially laying the foundation for one of the most extensive airdrops in history.
According to DappRadar, UXLINK has more than 500,000 daily active users, 574,000 24-hour, 1 million 7-day, and 3.8 million active users, respectively, which is very consistent with the official disclosed data. With UXLINK building a strong Web3 social network among users and continuous airdrops to active users after listing, there are ample signs that UXLINK will effectively maintain user engagement. On the other hand, UXLINK follows a dual-token model, including a utility token (UXUY points) and a governance token (UXLINK).
UXUY points are generated through a proof-of-link (POL) mechanism without pre-minting. Users earn tokens by inviting others and contributing to the ecosystem, and rewards gradually decrease based on time, network connections, and total network size.
UXLINK’s total token supply is 1,000,000,000 tokens, of which 65% is allocated to community contributors and developers (POW, link-to-earn, and build-to-earn), and the remaining 35% is allocated to investors, teams, and project development. Wrap-up In the last cycle, STEPN was the poster child for mass adoption, while in this cycle, UXLINK has emerged as a prominent player. Their rapid success can be attributed to their focus on creating products designed for mass adoption rather than targeting a specific niche. UXLINK goes beyond the typical Web3 messaging platform with its low barriers to entry, engaging experience, and compelling incentives rooted in its core principles. These factors help them attract a broad user base. By providing an accessible, engaging, and rewarding experience, cryptocurrencies like UXLINK are bridging the gap between current user behavior and the potential of Web3, paving the way for widespread adoption in the near future.