As the use of crypto social platforms and financial games increases, the way they are built is also evolving. In the future, more projects will turn to verticalization to provide users with a more remarkable and comprehensive experience. 📈🔍🎮 This creates new consumer behaviors and new assets based on attention or social assets. However, while not all web3 social experiences are financial, the blockchain infrastructure supporting these crypto consumer applications can integrate new token incentives and digital native assets into the social experience.