According to Jinshi, Helen Dickinson, CEO of the British Retail Association, said that store price inflation has returned to normal levels. In particular, the inflation of shelf-stable foods containing sugar products is relatively sticky, affected by the high global sugar prices. In the non-food sector, retailers have reduced furniture prices in an attempt to revive consumers' sluggish demand for high-priced goods. Data analysis company Nielsen IQ said that consumer confidence "has improved". Analyst Eamonn Sheridan pointed out that if inflation returns to normal, it may prompt the Bank of England to cut interest rates in the near future, and the market expects that it may be in June or August.
