The market's enthusiasm for NFT has declined recently, but from an optimistic perspective, the industry should be more sober about the value of NFT, and past experience will help future builders. Web3 brands bring four major incremental values ​​in this field, namely, more transparent fundraising, lower-cost customer acquisition, more effective user loyalty and community building. By implementing an open model, data and consensus mechanism based on blockchain, brands can more easily establish direct connections with many users. We look forward to more and more brands entering Web3 exploration, which will contribute to the healthy development of the industry.