Key takeaways
Binance's mobile app was downloaded more than 6.3 million times during the first quarter of 2024, well ahead of other major crypto and fintech platforms.
This exceptional performance can be attributed to two main factors: the superior quality of the Binance app itself and the trust that internet users around the world have placed in the Binance brand, whose platform serves more than 183 million people. all over the planet.
Through the app, users have access to a wide variety of Web3 features, including Spot Trading and Launchpools, Web3 Wallet, Payments, Marketplace, Earn Products, and more: all services which help put Binance at the forefront of the Web3 adoption movement.
The second quarter of 2024 is coming soon, and crypto maintains its powerful momentum: all key sector indicators are green, and look set to stay that way. Perhaps the most important of these are those that indicate strong adoption and usage trends. Earlier this month, growing inflows into Binance that pushed the value of user assets held on the platform beyond $100 billion became proof of the security and transparency of our asset management users.
Users flocking to the booming world of digital assets have many service providers to choose from, but not all platforms reap the same benefits from this favorable dynamic. In 2024, Binance is the leader in the fintech sector in terms of downloads of its application: more than 6.3 million since the start of the year. Today we analyze the origins of this statistic and its meaning for Binance and the crypto sector in 2024.
Binance app leads the pack
According to data from digital analytics firm Sensor Tower, iOS and Android users around the world downloaded Binance's app more than 6.3 million times in the first three months of 2024, a number that exceeds more than 21% the number of downloads of the next competitor. The gap that separates the leader from other major crypto service providers is even greater: the numbers recorded by Binance are several times higher than those of the rest of the companies on the market.
Driven by the general resurgence of crypto markets following the approval of exchange-traded funds (ETFs) in the United States and anticipation of the upcoming Bitcoin halving, the excellent performance of Binance's application is due to two main factors : the completeness and ease of use of the application itself, and the trust that consumers around the world place in the brand.
Two sources of trust
Our app is inspired by Binance's user-centric culture to make navigating the world of cryptocurrencies easier for newcomers and experienced traders alike. Regardless of nationality and experience with cryptocurrencies and the financial market, anyone can open a Binance account in minutes on our mobile app. Once their account is created and their identity verified, this new user opens the doors to a real complete Web3 window: Spot trading and Web3 Wallet, payments, marketplace, Earn products, Binance Square social feeds, Launchpool, and many more. other features and services are now accessible to it.
In addition to offering a superior user experience and a range of services, the Binance application paves the way for the largest blockchain ecosystem in the world, home to more than 183 million people. Its unrivaled liquidity allows users to trade around 1,800 trading pairs and over 400 digital assets.
Every day, tens of thousands of Internet users download the Binance application to enter the world of digital assets. In doing so, they get more than just a handy tool that accompanies them throughout their exciting Web3 journey: they also join the world's largest community of financial freedom lovers, built on the principles of growth responsible, safe and trustworthy.
With these impressive statistics reflecting strong adoption trends, Binance's app dominance in early 2024 has laid a strong foundation for a growing and responsible community, and charts a new path toward the first billion users on Web3 .