Binance will launch new NFTs from Brasileirão Betano 2024 in yet another partnership with the Brazilian Football Confederation (CBF), with new exclusive benefits to accelerate fans' hearts with lots of new features.

The Brasileirão Betano 2024 NFT is a token that guarantees benefits in the real world. Holders have the chance to accumulate points throughout the championship season and redeem tickets and VIP experiences at games, as well as rare and collectible football items, such as trophies, shirts and signed official balls. Additionally, the NFT offers a discount on transaction fees on Binance and courses at the CBF Academy School of Management and Business.

Binance is the only sponsor of the championship that offers game tickets and the largest collection of official shirts for the men's Brasileirão series A and the three women's series for redemption. With this, the exchange offers an exclusive experience through the Brasileirão Betano NFT, providing participants with unique advantages and an in-depth connection with the world of football.

"We developed the Brasileirão Betano NFT with the CBF with the aim of increasing interactivity between fans and the championship teams, and we have seen that this was a pent-up demand that is now being met by the only NFT of a Brazilian championship. We do not have There is no doubt that the benefits it offers are of great value to football fans, which is why the Binance product team is dedicated to bringing new benefits, which we intend to announce throughout the championship. Guilherme Nazar, general director of Binance in Brazil

NFT developed by the community

The Brasileirão Betano 2024 NFT remains free for all users who redeem the token, and maintains the same mechanics and prizes as last year. Holders of the Brasileirão 2023 NFT automatically receive this year's NFT in their Binance wallets, and will have available the points that were not used last season. The mechanics and prizes that fascinated participants in the 2023 season edition are maintained, and new products and services will be announced throughout the championship.

This year's token also brings something new: its new design was developed by the crypto community in Brazil and also by the championship's fans, through a competition. The three best creations were selected by the Binance Brasil team together with the CBF marketing team, and submitted to a vote on Brasileirão Betano's social networks, in which São Paulo designer Vanderson Chacon stood out as the winner.

Go here to redeem the Brasileirão Betano NFT on Binance

NFT and the advantages of digital assets

Binance believes that sport is an environment in which cryptocurrencies and NFTs can help connect people with their passions and idols more easily, as well as offering a new source of income for clubs, athletes and institutions around the world. Brazil is a very relevant market for Binance, one of the ten largest in the world, and the exchange has been dedicated to increasing financial freedom, offering new products and services that allow people to use cryptocurrencies in their everyday lives.

In sports, Binance has established itself as one of the biggest supporters of Brazilian football. Since 2022, in addition to sponsoring the men's competition, Binance is also a sponsor of the Brasileirão Feminino Neoenergia, the Brasileirão Feminino Binance A-2, the Brasileirão Feminino Binance A-3. She is also a sponsor and creator of the Santos Futebol Clube Fan Token.

What is an NFT?

A non-fungible token (NFT) is a type of asset stored on the blockchain and represents something unique, collectible and cannot be copied. Examples of NFTs include the image of a painting, a song, virtual land, game skins, to name just a few.

These tokens have attracted more attention in recent years, being considered a new way of experiencing and owning art. Research by Deloitte shows that transactions with these assets reached US$2 billion in 2022 alone.

In sports, they can unlock experiences like access to footage and behind-the-scenes team conversations, or even be a source of income and a closer connection with specific players.

Why do I need KYC?

Know Your Customer is a mandatory process to prove and verify people's identities in order to prevent money laundering and other illicit financial activities. These checks increase user security. Brazilians can complete their KYC verification with government-issued documents and proof of address.

Go here to redeem the Brasileirão Betano NFT on Binance

About CBF and Brasileirão Betano

The CBF's main objective is to lead, promote and encourage the practice of football in Brazil. It does this through the management of the Brazilian football teams and the organization of the structure of Brazilian football in national, professional and grassroots competitions, of both genders.

The CBF organizes national competitions in its annual calendar, covering professional, youth and women's football. In total, the CBF Competitions Directorate holds more than 2,500 games in its season, distributed across the country's five regions, a record worldwide.