Wealth comes from numerology, not from hard work; profit comes from the situation, not from hard work. Real wealth does not come from simple labor, but from understanding the essence of business operations. To obtain huge benefits, you need to have a clear judgment of the situation and seize the dividends. The gap between people mainly comes from poor cognition, poor information, and poor ability. Wealth is always a compensation for cognition, not a reward for diligence. The essence of making money is to increase options. Having more options means fewer competitors. However, 99% of people's money-making models are wrong. They sell their time directly without processing and adding value, resulting in unsustainable income growth and weak risk resistance. To change this situation, we need to change our cognition, tap our time, do things that can bring incremental value, leave redundant time to do complicated things, and improve our ability to make money.