Kansas City Cattle Company (KC Cattle), a business known for its premium Wagyu beef products, announced a strategic decision on Wednesday on the X platform (formerly Twitter): to adopt Bitcoin as its main reserve asset.

The decision by the veteran-owned and -operated business, acclaimed for its world-famous delicious uncured whole Wagyu hot dogs, marks an important step forward as the company responds to eroding purchasing power and rising costs within the industry. A major shift in financial innovation.

KC Cattle publicly announced: “Kansas City Meats has publicly announced that it has now adopted Bitcoin as its primary reserve asset. The erosion of purchasing power and the increase in costs for our industry make this one of the easiest decisions we have ever made. Fix the currency, fix the food. "

The announcement quickly caught the attention of the Bitcoin community, with some asking about the possibility of accepting BTC as payment for purchases. To this, KC Cattle responded with a hopeful “soon,” indicating that the company has imminent plans to integrate cryptocurrencies into their trading processes.

When asked about the possibility of adopting the Lightning Network for faster transactions, KC Cattle thanked the questioner and reiterated their commitment to adopting the technology “soon,” demonstrating that the company is taking a forward-thinking approach to improving customer service through the Lightning Network.

Why Bitcoin?

The decision to move to Bitcoin was not made lightly. “In our case, it was a result of several years of research into Bitcoin and the state of the beef industry. We felt that in order to evade fund seizures like PayPal did to us, open source communications and open source payments would be necessary,” KC Cattle revealed while discussing the motivations behind their groundbreaking decision.

Kansas City Meats didn’t do anything lightly when it chose to switch to Bitcoin. Discussing the motivations behind their groundbreaking decision, KC Cattle revealed, “In our case, it was the culmination of several years of research into what was going on with Bitcoin and the beef industry. We thought that in order to do what PayPal did to us That way to avoid having funds confiscated, open source communications and open source payment methods will be necessary.”

KC Cattle’s “aha” moment came from a dual realization: a personal understanding of the potential of proof-of-work, and a collective realization that challenging the market’s heavyweights would require an innovative approach. This insight is particularly profound in an industry dominated by four major companies: Tyson, Cargill, National Beef, and JBS, which together control 85% of the U.S. beef market.

KC Cattle’s advice to businesses looking to embrace Bitcoin emphasizes the importance of education and engagement with Bitcoin-focused platforms. They advise, “We recommend being a good student of Bitcoin only companies. Check out River, Unchained Com, Swan, Strike. They have been competing quickly on innovation and customer experience for different parts of the Bitcoin standard business.”

KC Cattle offered advice to businesses looking to accept Bitcoin, stressing the importance of education and engagement with platforms that are primarily focused on Bitcoin. KC Cattle offered this advice, “We want to be a great student of what companies that only use Bitcoin have to offer. Check out companies like River, Unchained Com, Swan, Strike. They are all competing quickly on innovation and customer experience for different parts of the Bitcoin Standard business.”

In response to the suggestion to consider XRP, KC Cattle differentiated their position based on their commitment to Bitcoin’s underlying technology. “We have considered this. The Proof of Work consensus protocol is a discovery, not an unreplicable invention. We also do not support the allocation of Ripple resources to Greenpeace USA because they intentionally provide inaccurate reporting. We may know something about methane,” they explained, highlighting their commitment to making smart, principled decisions in their financial practices.

KC Cattle made clear their commitment to Bitcoin’s underlying technology when faced with suggestions to consider incorporating XRP into their financial practices. The company says the proof-of-work consensus protocol is more of a discovery than a replicable invention. At the same time, the company also does not support the allocation of XRP resources to Greenpeace USA because the organization knowingly provides inaccurate reporting. The company emphasizes that in their financial management process, they always insist on making informed and principled decisions. In addition, they may have some knowledge and concern about methane emissions.

At press time, BTC is trading at around $66,509.#比特币  #储备资产

BTC price, 4-hour chart | Source: BTCUSD on TradingView.com