In April, the cryptocurrency market welcomed a group of Meme coins that sprung up like mushrooms after rain. PEPE, which increased 6,000 times in 4 days, WOJAK, which soared 11,340%, and AIDOGE, which soared 10 times, are like a horn of charge, causing countless funds to enter the market frantically. According to CoinGecko data, as of April 27, 2023, the current global total market value of cryptocurrency is about 1.26 trillion, and the total market value of the Meme coin sector is about 18.8 billion, accounting for about 1.5%. Since Meme coins were popularized by SHIB and DOGE in 2021, they have played an important role in the crypto industry and have become one of the important components of the crypto investment landscape. After a round of bear market, Meme coins like SHIB and DOGE not only survived, but also remained at the top of the market value. In the field of cryptocurrency, Meme coins have created an unprecedented miracle of wealth creation. So how did Meme coins get to where they are today, and how should ordinary investors choose and participate? Why Meme coin started to rise wildly The reason why Meme coin can rise this time is mainly due to the market recovery this year, and the simple but huge wealth effect caters to people's psychological needs. The most important label of Meme coin is to make a small investment for a big investment. Although everyone knows that Meme coin has high risks, there are still a large number of investors chasing it. Take AIDOGE as an example. Meme coin itself is viral, and 95% of the coins are used for airdrops, which attracted early entrants; at the same time, AIDOGE combines the current popular elements together, using the combination of AI+Arb+Doge to create heat, and further create FOMO in the market. In short, by associating the content with things that everyone pays attention to, whoever can become the object of hot association will become the darling of funds. How to judge the value of Meme coin Meme coins often have unique images, names and logos, as well as some interesting functions and characteristics. Their success has some common factors. The birth of any hundred-fold MEME coin is inseparable from a good token model, a story that is easy to spread, an innovative way of playing, market heat and emotional resonance, etc. For Meme, narrative is the product, culture is the product, and community is the product. Therefore, it is difficult to accurately quantify the value of Meme coin using mathematical models, but its valuation can be vaguely judged.The valuation of a Meme can be judged by combining multiple factors such as narrative size (market impact) + emotional arousal frequency + celebrity effect (KOL recognition and ability to bring goods) + SOV (Share of Voice: media share). These factors constitute the characteristics of a successful Meme coin. How do individual investors choose Meme coins? For individual investors, there are several key points to finding a good Meme coin: Try to obtain early information about the project. The project party's Twitter and Discord are where many Meme coins grow. Generally speaking, new Meme coin project parties will first release project information on Twitter, and then build a large number of communities on Discord. Therefore, paying attention to these two is the only way to obtain information in a timely manner, but this requires you to be able to do your own research. How to quickly judge the value requires more of the investor's own experience and personal ability. A reliable KOL can save investors a lot of work, keep tracking the latest developments of these KOLs, and let them help you find Meme coins worth investing in. But KOLs also have their own purposes, and they will also fail. Don't disbelieve, and you shouldn't believe it all. The most important thing is to do your own research. Try to invest widely enough, and don't put all your eggs in one basket. For Meme coins, a small amount of money can be regarded as a good choice for diversified investment. No one can guarantee that a Meme coin will be 100% successful, so if you want to reduce your research costs, a small amount of money can help you make a diversified investment, which will help you make a profit. Finally, don't ignore the risks from the market. The more transactions you make, the greater the risk, especially in the field of Meme coins, which is easy to create wealth myths. When using wallets and transactions, you must pay attention to safety and guard against risks from hackers and other off-market risks.